VMSD - July 2017 - 37

CONVERSATIONS
WORTH CONTINUING

Only at IRDC can you network with, and learn from,
so many thought leaders and design minds in the retail
industry. Join us in New Orleans and hear from apparel,
entertainment and service retailers; grocery, wine and
specialty food retailers; and financial institutions and home
goods retailers - on the trends and strategies that are
driving engagement and consumer loyalty today.

{THURSDAY, SEPTEMBER 7}
8:00 - 10:15 AM

SPONSOR CASE STUDY BREAKFAST / NETWORKING
IRDC Sponsors share the stories behind recent retailer and
designer collaborations in 20-minute, informal presentations with
a serve-yourself breakfast with time for networking afterward.

10:15 - 11:05 AM

GENERAL SESSION
United Outside: REI's Journey to Redefine
the Flagship Retail Experience
REI has been on a multi-year journey to redefine how it connects
with its members - online, in-store and en masse. Hear how
REI has blended multiple facets to create an experience in
Washington, D.C., that is more than just a place to shop.
JARED PEARCE, SDVM Senior Project Manager, REI
ALEX SHAPLEIGH, Senior Vice President, CallisonRTKL

11:15 AM - NOON

BREAKOUT SESSIONS
Selling Innovation Through the Organization: How Kroger
Redefined Grocery Shopping and the Guest Experience
Grocery giant Kroger will share examples of how innovative
ideas are presented and sold through its corporate
leadership and offer tips for getting buy-in and fostering
innovation within your own retail organization.
HEIDI DEMERS, Manager of Interior Design, The Kroger Co.
BRANDON AVERY, Creative Managing Director,
FRCH Design Worldwide

Fixing the Wardrobe Malfunction: How Savers
Re-imagined Reuse Through the Power of Design
Learn how this global, for-profit thrift retailer with 330
stores is using design to build consumer loyalty, attract new
audiences and establish itself as a leader in the "do good"
space through mission-centric brand positioning.
KARIN KOONINGS, Former Chief Marketing Officer, Savers
TRÉ MUSCO, CEO and Chief Creative Officer, Tesser

37



Table of Contents for the Digital Edition of VMSD - July 2017

Vmsd - July 2017
Contents
From the Editor
Vmsd Editorial Advisory Board
The Goods
Design Detail
A Head Above the Rest
Scenes of Siam
Elevated Eleganza
Showroom
Showroom
Ad Index
Checking Out
VMSD - July 2017 - Intro
VMSD - July 2017 - BB1
VMSD - July 2017 - BB2
VMSD - July 2017 - Vmsd - July 2017
VMSD - July 2017 - Cover2
VMSD - July 2017 - 1
VMSD - July 2017 - Contents
VMSD - July 2017 - 3
VMSD - July 2017 - From the Editor
VMSD - July 2017 - 5
VMSD - July 2017 - Vmsd Editorial Advisory Board
VMSD - July 2017 - 7
VMSD - July 2017 - 8
VMSD - July 2017 - The Goods
VMSD - July 2017 - 10
VMSD - July 2017 - 11
VMSD - July 2017 - 12
VMSD - July 2017 - 13
VMSD - July 2017 - Design Detail
VMSD - July 2017 - 15
VMSD - July 2017 - A Head Above the Rest
VMSD - July 2017 - 17
VMSD - July 2017 - 18
VMSD - July 2017 - 19
VMSD - July 2017 - 20
VMSD - July 2017 - 21
VMSD - July 2017 - 22
VMSD - July 2017 - 23
VMSD - July 2017 - 24
VMSD - July 2017 - 25
VMSD - July 2017 - Scenes of Siam
VMSD - July 2017 - 27
VMSD - July 2017 - 28
VMSD - July 2017 - 29
VMSD - July 2017 - Elevated Eleganza
VMSD - July 2017 - 31
VMSD - July 2017 - 32
VMSD - July 2017 - 32A
VMSD - July 2017 - 32B
VMSD - July 2017 - 33
VMSD - July 2017 - 34
VMSD - July 2017 - 35
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VMSD - July 2017 - 45
VMSD - July 2017 - 46
VMSD - July 2017 - Showroom
VMSD - July 2017 - 48
VMSD - July 2017 - 49
VMSD - July 2017 - 50
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VMSD - July 2017 - 52
VMSD - July 2017 - 53
VMSD - July 2017 - Showroom
VMSD - July 2017 - 55
VMSD - July 2017 - 56
VMSD - July 2017 - 57
VMSD - July 2017 - Ad Index
VMSD - July 2017 - 59
VMSD - July 2017 - Checking Out
VMSD - July 2017 - Cover3
VMSD - July 2017 - Cover4
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