VMSD - November 2017 - 15

The White Tower
LONDON
Concept: A gift shop in the British capital's über-historic Tower
of London features a modular design that preserves its ancient
surroundings.

1 MARVELOUS MERCHANDISING
The merchandising in the space had to be eclectic yet
curated to appeal to the approximately 7000 daily
tourists, both international and domestic, who walk
through the 900-sq.-ft. gift shop toward the end of their
journey through the late-12th Century site.

2 LOOK, DON'T TOUCH
"The bespoke lights are fixed to perimeter units, so
they're being supported, but not touching the walls,"
says Simon Krapf, designer at Kinnersley Kent Design
(London), the firm charged with the space's aesthetic.
He explains that, due to historic building restrictions,
new lighting could not be affixed to the ceiling or walls.
Crafted using lightweight molded plastic, the fixtures
are painted to look metallic.
3 IN SHINING ARMOR
Set slightly back into the alcoves, these blackened steel
and oak fixtures are modular. The shelves have a mesh
backing, allowing the wall to peek through while also
subtly referencing chainmail. Backlit, the illumination
highlights the uneven texture of the ancient walls.

5

4 WARS OF THE ROSES
Designers used architecturally salvaged flagstone to
cover the existing flooring in the alcoves and fill gaps
in the central walkway. An undiscovered Tudor-era
wall was found during installation, and after being
examined by specialists, it was preserved by being
resealed with the new floor.

5 AT MY CHAMBER DOOR

4

KATE BE RRY, LOS ANG E LE S

The directed lighting helps draw attention to the
decorative oak doors in the space that feature a pattern
routed out of the timber to reveal a layer of stainless
steel beneath. The pattern is inspired by armor located
elsewhere in the Tower.

VMSD.COM

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NOVEMBER 2017

15



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Table of Contents for the Digital Edition of VMSD - November 2017

VMSD - November 2017
Contents
From the Editor
VMSD Editorial Advisory Board
The Goods
Design Detail
Through the Looking Glass
Leading Ladies
Jazzed Up in New Orleans
Beacons of Change
Showroom
Ad Index
Checking Out
VMSD - November 2017 - Intro
VMSD - November 2017 - BB1
VMSD - November 2017 - BB2
VMSD - November 2017 - VMSD - November 2017
VMSD - November 2017 - Cover2
VMSD - November 2017 - 1
VMSD - November 2017 - Contents
VMSD - November 2017 - 3
VMSD - November 2017 - From the Editor
VMSD - November 2017 - 5
VMSD - November 2017 - VMSD Editorial Advisory Board
VMSD - November 2017 - 7
VMSD - November 2017 - The Goods
VMSD - November 2017 - 9
VMSD - November 2017 - 10
VMSD - November 2017 - 11
VMSD - November 2017 - 12
VMSD - November 2017 - 13
VMSD - November 2017 - Design Detail
VMSD - November 2017 - 15
VMSD - November 2017 - Through the Looking Glass
VMSD - November 2017 - 17
VMSD - November 2017 - 18
VMSD - November 2017 - 19
VMSD - November 2017 - 20
VMSD - November 2017 - OP1
VMSD - November 2017 - OP2
VMSD - November 2017 - OP3
VMSD - November 2017 - OP4
VMSD - November 2017 - OP5
VMSD - November 2017 - OP6
VMSD - November 2017 - OP7
VMSD - November 2017 - OP8
VMSD - November 2017 - OP9
VMSD - November 2017 - OP10
VMSD - November 2017 - OP11
VMSD - November 2017 - OP12
VMSD - November 2017 - OP13
VMSD - November 2017 - OP14
VMSD - November 2017 - OP15
VMSD - November 2017 - OP16
VMSD - November 2017 - OP17
VMSD - November 2017 - OP18
VMSD - November 2017 - OP19
VMSD - November 2017 - OP20
VMSD - November 2017 - 21
VMSD - November 2017 - 22
VMSD - November 2017 - 23
VMSD - November 2017 - Leading Ladies
VMSD - November 2017 - 25
VMSD - November 2017 - 26
VMSD - November 2017 - 27
VMSD - November 2017 - 28
VMSD - November 2017 - 29
VMSD - November 2017 - Jazzed Up in New Orleans
VMSD - November 2017 - 31
VMSD - November 2017 - 32
VMSD - November 2017 - SCover1
VMSD - November 2017 - SCover2
VMSD - November 2017 - S1
VMSD - November 2017 - S2
VMSD - November 2017 - S3
VMSD - November 2017 - S4
VMSD - November 2017 - S5
VMSD - November 2017 - S6
VMSD - November 2017 - S7
VMSD - November 2017 - S8
VMSD - November 2017 - S9
VMSD - November 2017 - S10
VMSD - November 2017 - S11
VMSD - November 2017 - S12
VMSD - November 2017 - S13
VMSD - November 2017 - S14
VMSD - November 2017 - S15
VMSD - November 2017 - S16
VMSD - November 2017 - SCover3
VMSD - November 2017 - SCover4
VMSD - November 2017 - 33
VMSD - November 2017 - 34
VMSD - November 2017 - 35
VMSD - November 2017 - 36
VMSD - November 2017 - 37
VMSD - November 2017 - Beacons of Change
VMSD - November 2017 - 39
VMSD - November 2017 - 40
VMSD - November 2017 - 41
VMSD - November 2017 - 42
VMSD - November 2017 - 43
VMSD - November 2017 - 44
VMSD - November 2017 - Showroom
VMSD - November 2017 - 46
VMSD - November 2017 - 47
VMSD - November 2017 - 48
VMSD - November 2017 - 49
VMSD - November 2017 - 50
VMSD - November 2017 - Ad Index
VMSD - November 2017 - 52
VMSD - November 2017 - 53
VMSD - November 2017 - 54
VMSD - November 2017 - 55
VMSD - November 2017 - Checking Out
VMSD - November 2017 - Cover3
VMSD - November 2017 - Cover4
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