VMSD - November 2017 - 19

A D V E R T I S E M E N T

Personalizing the shopping journey through
audiovisual experiences
By Healey Cypher,
CEO and Founder,
Oak Labs Inc.

Healey Cypher spoke about audiovisual

it at Rebecca Minkoff stores in New York, San

communicates. You can even check out from

Francisco, Los Angeles, and Chicago.

the mirror. If you liked something the store

Enter to find a runway fashion show playing
on a large videowall. Touch the videowall
to open a custom interface-automatically

didn't have in your size, you're prompted to
order it online.
Soon, you'll be able to log into the mirror

adjusted to your height-that displays which

from your phone by holding it up to the glass.

products on-screen are available in the store.

It will recognize you, remember what you've

You can select the merchandise you want,

purchased before, and make personalized

experiences at AVIXA's 2017 Technology,

in the sizes you want, and request that a fitting

recommendations. When you try something on

Innovation, Design, Experience (TIDE)

room be prepared with your selections. The

but don't buy it, you'll get a nice reminder note.

conference in Orlando, Fla. AVIXA is the

store will text you when your room is ready. In

There's real data science behind this

Audiovisual and Integrated Experience

the meantime, the videowall asks if you'd like a

journey. By engaging customers from when

Association. For more information,

drink while you wait.

they walk into a store to their time in the fitting

We call the fitting room's immersive

room, we boost the store's conversion rate to

audiovisual experience the Oak Mirror, an

67 percent from 21 percent. You see, the point

interactive mirror of touchable glass. Retailers

of technology in stores isn't to dehumanize; it's

the future. You don't see the technology, but

around the world have chosen this technology

to re-humanize the experience by empowering

as you walk through, it comes alive and turns

and we consistently hear they're averaging 5 to

customers and associates.

into your personal version of the store. In my

7 times return on their investment.

visit avixa.org/retailAV.
Imagine the technology-enabled store of

work, we ask "How do you integrate audiovisual

When you walk into the fitting room, the

experiences into the shopping journey in a way

mirror comes alive and shows you the items you

that surprises consumers and makes moments

selected back at the videowall. It also displays

of inspiration instantly 'shoppable?'" Luxury

other sizes and colors and offers to summon a

retailer Rebecca Minkoff is a great example.

sales associate should you need anything else.

Minkoff's brother, Uri, who is also the

Tap the mirror and the associate brings what

company's CEO and co-founder, came from

you asked for-it even tells you who's coming,

a technology background. Three years ago,

so you know the associate's name.

he told me we wanted to build the store of
the future. Today, shoppers can experience

The experience is seamless, easy, and
intuitive. Also, unique and engaging. Truly the
store of the future.

The mirror lets you change the lighting
in the room and the language in which it

www.avixa.org/retailAV
http://www.avixa.org/retailAV http://www.avixa.org/retailAV
Table of Contents for the Digital Edition of VMSD - November 2017
