16 vmsd.com NOVEMBER 2017 Vol. 148 No. 11 CONTENTS f e a t u r e s c o l u m n s 16 THROUGH THE LOOKING GLASS Store windows are taking experiential retail to the streets. 24 6 VMSD EDITORIAL ADVISORY BOARD 14 30 JAZZED UP IN NEW ORLEANS The 17th annual International Retail Design Conference (IRDC), presented by VMSD, blended education, networking and exploration for an inspiring trip to The Big Easy. 38 BEACONS OF CHANGE Retailers are proudly claiming their role as vanguards of the green design movement. FROM THE EDITOR 8 24 LEADING LADIES Four of retail design's outstanding women are honored in the inaugural Top Women in Retail Design awards. 4 30 ON THE COVER Starbucks' latest store in the University of Washington's Suzzallo Library in Seattle features reclaimed materials and found objects that breathe new life into the storied building. THE GOODS Portfolio: Away, Los Angeles VMSD celebrates 120 years in print. On Our Radar: New projects you need to know now DESIGN DETAIL The White Tower gift shop at the historic Tower of London harmoniously balances medieval and contemporary designs for modern-day shoppers. 45 SHOWROOM 51 AD INDEX 56 CHECKING OUT Green products Hudson Jeans' Peter Kim PHOTOGRAPHY: COURTESY OF STARBUCKS COFFEE CO., SEATTLE 2 NOVEMBER 2017 | VMSD.COM S TAY CO N N EC T E D WIT H V M S D O N S H UT T E R ST OC K .C OM Delicately sculpted tulle draped across Bergdorf Goodman's (New York) summer fashion windows creates storefront theater.http://www.SHUTTERSTOCK.COM http://www.vmsd.com http://www.VMSD.COM