VMSD - November 2017 - 33
J E N N I F E R AC E VE D O, C HIC AGO
TOP IRDC's closing party
at Latrobe's on Royal was
one last chance to make
connections before saying
goodbye to New Orleans.
CHANGE UP
"I don't take fashion lightly. The power we have is
incredible," said Peter Kim, founder and chair of Hudson Jeans, who kicked off IRDC's first day with an
irreverent and honest discussion about his journey
to save his parents' failing apparel business and the
creation of his premium denim brand. While Hudson
Jeans had found success, Kim realized that over time,
it had become "all about the money and not about the
culture and vision it was supposed to be," leading him
to retool the brand and steer the business back to its
original objective: to create a culture that empathized
with and connected with its customers.
With that objective and its five pillars of "art, performance, service, community and product" in mind,
Hudson is set to open its first physical store in 2018
in its home city of Los Angeles. The location will be a
sensory experience that appeals to both Generation
Z and millennials and is flexible to allow for performances and community events. "We're creating retail
that's a non-retail spot," he said.
The idea of retail spaces shifting from transactional to experiential was also the blueprint behind
the Cadillac House breakout session, in which Cadillac's associate director of brand partnerships and
experiences, Nathan Tan, and Gensler's Bricker
addressed the strategy behind the car company's
interactive brand house in New York. Inside the space
exists a café, a lounge, a workspace, a retail lab for
CENTER LEFT VMSD's
European Editor John Ryan
shares insights on the latest
retail trends across the pond.
CENTER RIGHT Gensler's
Sharon Lessard leads a
retailer discussion on why
visual merchandising is so
critical today.
BOTTOM VMSD Editor-in-
Chief Jennifer Acevedo kicks
off IRDC at the Opening
Reception and 2017 Designer
emerging designers, an art gallery and a multi-use Dozen Celebration.
runway for fashion shows, dinners or concerts. Virtual
reality allows Cadillac to display its full line of inventory. "Change is good," Bricker noted. "The single-use
space is out. Transformation must be considered in
the design process."
Thursday's general session, "United Outside:
REI's Journey to Redefine the Flagship Retail Experience," walked attendees through the outdoor retailer's process to create a Washington, D.C., flagship
- a 51,000-square-foot store within a decaying former
arena and ice house - that was more than just a place
to shop. Relying on input from its local co-op members, REI developed a store that is big on community
engagement, activity and experiential elements such
as a café and an outdoor courtyard, complete with fire
VMSD.COM
|
NOVEMBER 2017
33
http://www.VMSD.COM
Table of Contents for the Digital Edition of VMSD - November 2017
VMSD - November 2017
Contents
From the Editor
VMSD Editorial Advisory Board
The Goods
Design Detail
Through the Looking Glass
Leading Ladies
Jazzed Up in New Orleans
Beacons of Change
Showroom
Ad Index
Checking Out
VMSD - November 2017 - Intro
VMSD - November 2017 - BB1
VMSD - November 2017 - BB2
VMSD - November 2017 - VMSD - November 2017
VMSD - November 2017 - Cover2
VMSD - November 2017 - 1
VMSD - November 2017 - Contents
VMSD - November 2017 - 3
VMSD - November 2017 - From the Editor
VMSD - November 2017 - 5
VMSD - November 2017 - VMSD Editorial Advisory Board
VMSD - November 2017 - 7
VMSD - November 2017 - The Goods
VMSD - November 2017 - 9
VMSD - November 2017 - 10
VMSD - November 2017 - 11
VMSD - November 2017 - 12
VMSD - November 2017 - 13
VMSD - November 2017 - Design Detail
VMSD - November 2017 - 15
VMSD - November 2017 - Through the Looking Glass
VMSD - November 2017 - 17
VMSD - November 2017 - 18
VMSD - November 2017 - 19
VMSD - November 2017 - 20
VMSD - November 2017 - OP1
VMSD - November 2017 - OP2
VMSD - November 2017 - OP3
VMSD - November 2017 - OP4
VMSD - November 2017 - OP5
VMSD - November 2017 - OP6
VMSD - November 2017 - OP7
VMSD - November 2017 - OP8
VMSD - November 2017 - OP9
VMSD - November 2017 - OP10
VMSD - November 2017 - OP11
VMSD - November 2017 - OP12
VMSD - November 2017 - OP13
VMSD - November 2017 - OP14
VMSD - November 2017 - OP15
VMSD - November 2017 - OP16
VMSD - November 2017 - OP17
VMSD - November 2017 - OP18
VMSD - November 2017 - OP19
VMSD - November 2017 - OP20
VMSD - November 2017 - 21
VMSD - November 2017 - 22
VMSD - November 2017 - 23
VMSD - November 2017 - Leading Ladies
VMSD - November 2017 - 25
VMSD - November 2017 - 26
VMSD - November 2017 - 27
VMSD - November 2017 - 28
VMSD - November 2017 - 29
VMSD - November 2017 - Jazzed Up in New Orleans
VMSD - November 2017 - 31
VMSD - November 2017 - 32
VMSD - November 2017 - SCover1
VMSD - November 2017 - SCover2
VMSD - November 2017 - S1
VMSD - November 2017 - S2
VMSD - November 2017 - S3
VMSD - November 2017 - S4
VMSD - November 2017 - S5
VMSD - November 2017 - S6
VMSD - November 2017 - S7
VMSD - November 2017 - S8
VMSD - November 2017 - S9
VMSD - November 2017 - S10
VMSD - November 2017 - S11
VMSD - November 2017 - S12
VMSD - November 2017 - S13
VMSD - November 2017 - S14
VMSD - November 2017 - S15
VMSD - November 2017 - S16
VMSD - November 2017 - SCover3
VMSD - November 2017 - SCover4
VMSD - November 2017 - 33
VMSD - November 2017 - 34
VMSD - November 2017 - 35
VMSD - November 2017 - 36
VMSD - November 2017 - 37
VMSD - November 2017 - Beacons of Change
VMSD - November 2017 - 39
VMSD - November 2017 - 40
VMSD - November 2017 - 41
VMSD - November 2017 - 42
VMSD - November 2017 - 43
VMSD - November 2017 - 44
VMSD - November 2017 - Showroom
VMSD - November 2017 - 46
VMSD - November 2017 - 47
VMSD - November 2017 - 48
VMSD - November 2017 - 49
VMSD - November 2017 - 50
VMSD - November 2017 - Ad Index
VMSD - November 2017 - 52
VMSD - November 2017 - 53
VMSD - November 2017 - 54
VMSD - November 2017 - 55
VMSD - November 2017 - Checking Out
VMSD - November 2017 - Cover3
VMSD - November 2017 - Cover4
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