VMSD - November 2017 - 34
TOP Some of the 2017 Designer Dozen
celebrate with reception sponsor Opto
Intl. and the VMSD editorial team.
CENTER LEFT Samsung's Michael
Koch closes the conference with a look
ahead at the future of retail.
CENTER RIGHT Bergmeyer's
Rachel Zsembery quizzes workshop
contestants during IRDC Feud.
BOTTOM LEFT ZenGenius' Joe Baer,
VMSD Editorial Advisor/New York
Editor Eric Feigenbaum, FRCH's Norman
Roberts and IA Interior Architects' Ray
Ehscheid enjoy the opening festivities.
BOTTOM RIGHT Cadillac's Nathan
Tan and Gensler's John Bricker field
audience questions after their session on
designing the brand experience.
34
NOVEMBER 2017
|
VMSD.COM
pits. Global for-profit thrift retailer, Savers, along with
Tesser, presented "Fixing the Wardrobe Malfunction:
How Savers Re-imagined Reuse Through the Power of
Design," and explained how it adopted mission-centric branding to help build existing customer loyalty
and attract new audiences.
EXPERIENCE MATTERS
VMSD's Editorial Advisor/New York Editor, as well as
founder and president of Embrace Design, Eric Feigenbaum, echoed the experiential retail sentiment in his
talk, "The Best of Brick and Mortar: Design and Desire,"
explaining how the new in-store focus is on "brand
immersion" that also achieves the right balance of physical and digital. "A walk through the store should be like
a walk through your website," Feigenbaum said.
That continuity between in store and online was
also discussed during the interactive panel, "Why
Visual Merchandising is More Critical Today than
Ever Before," wherein Harry Cunningham, Vera Bradley's head of store development, noted that in order for
Vera Bradley stores to accommodate the brand's new
home goods component, it launched a shoppable virtual reality experience in its SoHo store in New York.
"We found that customers were engaging for seven
to eight minutes, which was beyond expectations," he
said. "We were able to expand the store without any
construction at all."
Similarly, at Thursday morning's Sponsor Case
Studies, IRDC presenting sponsor InfoComm Intl. (now
AVIXA), moderated a conversation with several audiovisual (AV) design firms, including Britelite Immersive
http://www.VMSD.COM
Table of Contents for the Digital Edition of VMSD - November 2017
VMSD - November 2017
Contents
From the Editor
VMSD Editorial Advisory Board
The Goods
Design Detail
Through the Looking Glass
Leading Ladies
Jazzed Up in New Orleans
Beacons of Change
Showroom
Ad Index
Checking Out
VMSD - November 2017 - Intro
VMSD - November 2017 - BB1
VMSD - November 2017 - BB2
VMSD - November 2017 - VMSD - November 2017
VMSD - November 2017 - Cover2
VMSD - November 2017 - 1
VMSD - November 2017 - Contents
VMSD - November 2017 - 3
VMSD - November 2017 - From the Editor
VMSD - November 2017 - 5
VMSD - November 2017 - VMSD Editorial Advisory Board
VMSD - November 2017 - 7
VMSD - November 2017 - The Goods
VMSD - November 2017 - 9
VMSD - November 2017 - 10
VMSD - November 2017 - 11
VMSD - November 2017 - 12
VMSD - November 2017 - 13
VMSD - November 2017 - Design Detail
VMSD - November 2017 - 15
VMSD - November 2017 - Through the Looking Glass
VMSD - November 2017 - 17
VMSD - November 2017 - 18
VMSD - November 2017 - 19
VMSD - November 2017 - 20
VMSD - November 2017 - OP1
VMSD - November 2017 - OP2
VMSD - November 2017 - OP3
VMSD - November 2017 - OP4
VMSD - November 2017 - OP5
VMSD - November 2017 - OP6
VMSD - November 2017 - OP7
VMSD - November 2017 - OP8
VMSD - November 2017 - OP9
VMSD - November 2017 - OP10
VMSD - November 2017 - OP11
VMSD - November 2017 - OP12
VMSD - November 2017 - OP13
VMSD - November 2017 - OP14
VMSD - November 2017 - OP15
VMSD - November 2017 - OP16
VMSD - November 2017 - OP17
VMSD - November 2017 - OP18
VMSD - November 2017 - OP19
VMSD - November 2017 - OP20
VMSD - November 2017 - 21
VMSD - November 2017 - 22
VMSD - November 2017 - 23
VMSD - November 2017 - Leading Ladies
VMSD - November 2017 - 25
VMSD - November 2017 - 26
VMSD - November 2017 - 27
VMSD - November 2017 - 28
VMSD - November 2017 - 29
VMSD - November 2017 - Jazzed Up in New Orleans
VMSD - November 2017 - 31
VMSD - November 2017 - 32
VMSD - November 2017 - SCover1
VMSD - November 2017 - SCover2
VMSD - November 2017 - S1
VMSD - November 2017 - S2
VMSD - November 2017 - S3
VMSD - November 2017 - S4
VMSD - November 2017 - S5
VMSD - November 2017 - S6
VMSD - November 2017 - S7
VMSD - November 2017 - S8
VMSD - November 2017 - S9
VMSD - November 2017 - S10
VMSD - November 2017 - S11
VMSD - November 2017 - S12
VMSD - November 2017 - S13
VMSD - November 2017 - S14
VMSD - November 2017 - S15
VMSD - November 2017 - S16
VMSD - November 2017 - SCover3
VMSD - November 2017 - SCover4
VMSD - November 2017 - 33
VMSD - November 2017 - 34
VMSD - November 2017 - 35
VMSD - November 2017 - 36
VMSD - November 2017 - 37
VMSD - November 2017 - Beacons of Change
VMSD - November 2017 - 39
VMSD - November 2017 - 40
VMSD - November 2017 - 41
VMSD - November 2017 - 42
VMSD - November 2017 - 43
VMSD - November 2017 - 44
VMSD - November 2017 - Showroom
VMSD - November 2017 - 46
VMSD - November 2017 - 47
VMSD - November 2017 - 48
VMSD - November 2017 - 49
VMSD - November 2017 - 50
VMSD - November 2017 - Ad Index
VMSD - November 2017 - 52
VMSD - November 2017 - 53
VMSD - November 2017 - 54
VMSD - November 2017 - 55
VMSD - November 2017 - Checking Out
VMSD - November 2017 - Cover3
VMSD - November 2017 - Cover4
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