THE GOODS Target, New York C Ou R t Es y O F A LLb IR Ds , sA N F R AN C Is C O R I C H AR D C AD AN , FAIR FIE LD , C ONN. october 2017 Target (Minneapolis) opened its latest small-format store at New York's famed Herald Square. The retailer expects that more than 42,000 locals and tourists will pass the storefront each day. The location's offerings are tailored toward busy metropolitan shoppers with easyaccess order pickup points, same-day delivery and a customized selection of products. It plans to open 28 more small-format stores by the end of the year. Allbirds, New York september 2017 Startup footwear venture Allbirds (San Francisco) recently made its East Coast debut in New York's SoHo. The direct-to-consumer brand features ecofriendly sneakers made from renewable merino wool, showcased by the store's playful fixturing. Its minimal interior is a nod to the brand's tight product offering, and a wall-spanning illustrated skyline pays homage to its new home in the Big Apple. vmsd.com | december 2017 15http://WWW.TRIONONLINE.COM http://www.vmsd.com