WHAT DO YOU SEE FOR THE FUTURE OF RETAIL? Continued consolidation of the retail landscape that will require edited spaces to work even harder engaging consumers and creating brand loyalists. We see this as an opportunity to create amazing brand experiences for our clients in every aspect. MANY RETAILERS ARE MELDING PHYSICAL ENVIRONMENTS WITH E-COMMERCE STRATEGIES. WHAT DO YOU GENERALLY THINK THIS MEANS FOR TRADITIONAL BRICK-AND-MORTAR STORES? Physical spaces will support e-commerce by providing a feeling of inclusion and involvement that cannot be attained digitally. WHAT ARE THE KEYS TO A SUCCESSFUL RETAILER-SUPPLIER RELATIONSHIP? Collaboration is the key. We bring our collective industry expertise to our clients every day but when they become invested in the process, the power of their stories can really transcend. IN THE PAST FIVE YEARS, THE RETAIL SCENE HAS EVOLVED. HOW HAS YOUR COMPANY BEEN ABLE TO REMAIN RELEVANT TO YOUR CLIENTS DESPITE THE DRASTIC CHANGES? Quarter20 has the talent and power of a large company, with the personal attention of boutique organization. This allows us to stay nimble and innovative in our creative/solution approach to retail. WHAT TRENDS ARE ON THE HORIZON FOR 2018? Showrooms offer a great consumer experience with fantastic infrastructure benefits for retailers. They facilitate the best of digital/physical interaction. "EXPERIENCE" IS AN INESCAPABLE INDUSTRY BUZZWORD AT THE MOMENT. WHY ARE MEMORABLE EXPERIENCES IMPORTANT FOR RETAILERS TO PROVIDE, AND HOW CAN THEY HELP CUSTOMERS RECEIVE THEM? WHAT ARE YOUR FAVORITE DESIGN TRENDS FROM THE PAST YEAR? Retail crossing over with hospitality. Mixed use spaces. WHAT'S YOUR ADVICE FOR RETAILERS WHEN IT COMES TO REMAINING RELEVANT TO CONSUMERS IN THE CURRENT CLIMATE? Cultivate a unique voice and profoundly connect with your ideal customer. "Experience" creates a memory-a moment-that connects a consumer to the brand. Retailers need to cultivate a desire to return through an original voice. This is a tether to the brand by using more than the #basic means. IN YOUR OPINION, WHAT CAN RETAILERS DO TO ENCOURAGE CUSTOMERS TO KEEP RETURNING TO THEIR STORES? Give customers a satisfying experience they cannot get from a screen. QUARTER20 DESIGNS, DEVELOPS AND EXECUTES BRANDED ENVIRONMENTS, RETAIL EXPERIENCES AND FIXTURE PROGRAMS FOR GLOBAL BRANDS. NICOLE GUNDERSON NGUNDERSON@Q20LAB.COM 2 2 2 W HUBBARD ST SUITE 2 00 C HIC AG O IL 6065 4 | 3 1 2 4 4 5 5 5 5 0 A CONVERSATION WITH NICOLE GUNDERSON, VP DEVELOPMENT AT QUARTER20