ABOVE A mezzanine level, which overlooks the main floor, is dedicated to menswear - a first for the brand. 20 MARCH/APRIL 2020 | VMSD.COM The design and construction teams faced challenges centered on the creation of an open and airy space. Jon Fiato, the Director of Retail for New York from Shawmut says, "While its doubleheight ceilings provided a desired open feel, it necessitated substantial structural modification to the building." To further preserve the height and openness of the space, the building's mechanical and HVAC systems had to be relocated to run through the top of the roof, which helped maintain the store's open feel without taking away from the ceiling's real estate. The finished product features a double door cut into the 20-foot-tall glass portion of the building façade that welcomes customers into an impressive two-story-high space; the glass helps create an open feel for passersby while allowing the environment to be bathed in natural sunlight. The classic Williamsburg brick portion of the building was maintained as a nod to the community, but it was whitewashed to stylistically convey the company's clean, minimalistic approach.http://www.VMSD.COM