VMSD - March/April 2020 - 4

FROM THE EDITOR

Weathering
the Storm

column this month, it seemed clear that I'd share my thoughts on the EuroShop show.

As disruptions of life and

ground as we could in the four short days that we knew from experience would go

business take hold, we
must keep an eye on the
long game.

When I initially began thinking about what to write about in my "From the Editor"
At that time, the VMSD team was preparing to attend the massive triennial trade show
in Düsseldorf, and my thoughts were on making the most of show, covering as much
much too quickly.
Yes, we were aware of the new virus emerging in China, but it seemed far away and
mysterious and despite the cancellations of some Asian exhibitors and attendees, we
felt safe. As we walked the aisles, often running into colleagues we hadn't seen since the
last time the show was staged, many of us dismissed the signs advising visitors to forgo
handshakes in favor of elbow bumps.
One month later and the world is very different. As I write this, a national state of
emergency has been declared in the U.S. and many businesses, among them retailers,
have temporarily closed their doors in an attempt to keep workers and customers safe.
To say these are uncertain times is to state the obvious. Our global economy has
virtually ground to a halt; the trade deals that tie us together mean we will all feel the
domino effect this pandemic has created beyond the borders of any single country. The
strength of the global supply chain is being tested as consumers rush out to purchase
essentials.
As is the case during any crisis, transparency and communication are vital to
survival. Whether your brand closes its stores or opts to keep them open, whether
you're able to work from home or are in an essential role that requires your presence,
we all share a common challenge to weather this storm, trust in the temporary nature
of this time of extreme difficulty and drive our economy beyond the short term into
recovery and eventual resurgence.

Jennifer Acevedo
Editor-in-Chief/Associate Publisher, VMSD magazine



VMSD - March/April 2020

Table of Contents for the Digital Edition of VMSD - March/April 2020

Vmsd - March/april 2020
Contents
From the Editor
Vmsd Editorial Advisory Board
The Goods
Next Store
A Bridge to Brooklyn
Started With a Kiss
Prescription for Growth
Showroom
Ad Index
Checking Out
VMSD - March/April 2020 - Intro
VMSD - March/April 2020 - Vmsd - March/april 2020
VMSD - March/April 2020 - Cover2
VMSD - March/April 2020 - 1
VMSD - March/April 2020 - Contents
VMSD - March/April 2020 - 3
VMSD - March/April 2020 - From the Editor
VMSD - March/April 2020 - 5
VMSD - March/April 2020 - Vmsd Editorial Advisory Board
VMSD - March/April 2020 - 7
VMSD - March/April 2020 - The Goods
VMSD - March/April 2020 - 9
VMSD - March/April 2020 - 10
VMSD - March/April 2020 - 11
VMSD - March/April 2020 - 12
VMSD - March/April 2020 - 13
VMSD - March/April 2020 - Next Store
VMSD - March/April 2020 - 15
VMSD - March/April 2020 - 16
VMSD - March/April 2020 - 17
VMSD - March/April 2020 - A Bridge to Brooklyn
VMSD - March/April 2020 - 19
VMSD - March/April 2020 - 20
VMSD - March/April 2020 - 21
VMSD - March/April 2020 - 22
VMSD - March/April 2020 - 23
VMSD - March/April 2020 - Started With a Kiss
VMSD - March/April 2020 - 25
VMSD - March/April 2020 - 26
VMSD - March/April 2020 - 27
VMSD - March/April 2020 - 28
VMSD - March/April 2020 - 29
VMSD - March/April 2020 - Prescription for Growth
VMSD - March/April 2020 - 31
VMSD - March/April 2020 - 32
VMSD - March/April 2020 - Showroom
VMSD - March/April 2020 - 34
VMSD - March/April 2020 - 35
VMSD - March/April 2020 - 36
VMSD - March/April 2020 - 37
VMSD - March/April 2020 - Ad Index
VMSD - March/April 2020 - 39
VMSD - March/April 2020 - Checking Out
VMSD - March/April 2020 - Cover3
VMSD - March/April 2020 - Cover4
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