VMSD - September 2020 - 13
RETAIL RENOVATION COMPETITION 2020
befor
RENOVATION - RESTAURANT/SPECIALTY FOOD SHOP
FIRST
PLACE
"Goodman's Bar"
SUBMITTED BY: BERGDORF GOODMAN, NEW YORK
J E EN AH MOO N, N EW YO RK
SI M ON LE WI S, NE W YOR K
T
he genius of Goodman's Bar is in its
miraculously small footprint. Approximately 450 square feet, the bar located
in the rotunda at Bergdorf Goodman (New York)
is the answer to what was once replaced by a
retail trend. "We always had a restaurant in our
men's store, but the trend in retail a few years
ago was expanding the business," says Mika
Raja, Director Store Design and Store Planning,
Bergdorf Goodman. "So we turned the restau-
rant into a retail space, but the feedback we
always received from customers and associates
was to bring back that texture to the shopping
experience."
And so Goodman's Bar was born to become a
place of repose for shoppers and visitors. Masculine but not macho, sophisticated but not unwelcoming, Raja and her team drew inspiration from
European cafes with New York as an integral and
important backdrop to the design.
e
To counteract the lack of natural light, a custom mural of Central Park was created to "bring
the outside in" and wraps along the ceiling -
Raja's favorite aspect of the entire design. Backgammon tables line the rotunda as another nod
to the famous park.
It's a bespoke, custom space that may only
seat 30 guests, but it's that intimacy that offers a
sense of community. "It's not intimidating, and it
feels familiar. It feels welcoming no matter what
age you are, no matter your cultural background,
whether you're visiting New York, or you live in
New York. It's a place a lot of people can relate to."
The judges were smitten with the look and feel
of the bar, with Billy Ip of Woods Bagot noting,
"We have to consider the complexity of the project. It takes a lot of effort to visualize the design,"
with fellow 2020 judge Amanda Sarver of Kroger
adding, "Gorgeous bar. I'd love to hang out there."
VMSD.COM | SEPTEMBER 2020
13
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VMSD - September 2020
Table of Contents for the Digital Edition of VMSD - September 2020
VMSD - September 2020
Contents
From the Editor
Vmsd Editorial Advisory Board
The Goods
Delivering Design
2020 Retailer of the Year
Setting the Mood
Showroom
Checking Out
Ad Index
VMSD - September 2020 - Intro
VMSD - September 2020 - VMSD - September 2020
VMSD - September 2020 - Cover2
VMSD - September 2020 - Contents
VMSD - September 2020 - From the Editor
VMSD - September 2020 - 3
VMSD - September 2020 - Vmsd Editorial Advisory Board
VMSD - September 2020 - 5
VMSD - September 2020 - The Goods
VMSD - September 2020 - 7
VMSD - September 2020 - 8
VMSD - September 2020 - 9
VMSD - September 2020 - Delivering Design
VMSD - September 2020 - 11
VMSD - September 2020 - 12
VMSD - September 2020 - 13
VMSD - September 2020 - 14
VMSD - September 2020 - 15
VMSD - September 2020 - 16
VMSD - September 2020 - 17
VMSD - September 2020 - 2020 Retailer of the Year
VMSD - September 2020 - 19
VMSD - September 2020 - 20
VMSD - September 2020 - BB1
VMSD - September 2020 - BB2
VMSD - September 2020 - Trion1
VMSD - September 2020 - Trion2
VMSD - September 2020 - Trion3
VMSD - September 2020 - Trion4
VMSD - September 2020 - Trion5
VMSD - September 2020 - Trion6
VMSD - September 2020 - Trion7
VMSD - September 2020 - Trion8
VMSD - September 2020 - Trion9
VMSD - September 2020 - Trion10
VMSD - September 2020 - Trion11
VMSD - September 2020 - Trion12
VMSD - September 2020 - Trion13
VMSD - September 2020 - Trion14
VMSD - September 2020 - Trion15
VMSD - September 2020 - Trion16
VMSD - September 2020 - 21
VMSD - September 2020 - Setting the Mood
VMSD - September 2020 - 23
VMSD - September 2020 - 24
VMSD - September 2020 - Showroom
VMSD - September 2020 - 26
VMSD - September 2020 - 27
VMSD - September 2020 - Checking Out
VMSD - September 2020 - Ad Index
VMSD - September 2020 - Cover4
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