VMSD - September 2020 - Trion10
CASE STUDY: Relocation to New Retail Space in Canada
BY CANADA'S BEST STORE FIXTURES INC. (CBSF INC.)
QUICK FACTS
Motivation: New concept in relocation
Sector: Commercial Supplier:
Electrical Supply & Power Alternatives
Number of Stores: 103 across Canada
Project Budget: ~$75,000 CDN
Desired ROI: % increase in sales
After working with CBSF Inc. to complete market analysis
and develop their retail strategy, Westburne Electric had
the opportunity to implement its new concept store in
an existing market. Designed by CBSF Inc., this concept
was the first to create the physical retail manifestation of
the brand and experience.
Design Elements
The retailer wanted to create a retail experience that
celebrated the company brand and make their customers
feel comfortable, which is not characteristic of its compet-
itors. It was important the concept be flexible to adapt to
varying sized locations in their network of stores, ranging
from 700 square feet to 3400 square feet, and showcase
a wide range of products. Durability and quality were key
to ensure their investment has a strong ROI (3 years).
10
Two key features of this concept were the Power Lab and
branded signage. The Power Lab was a designated area
that served as a place for contractors to get their devices
charged while they waited for orders. The area also
provided contractors with information about alternative
power sources, full energy solutions and other services the
client provides. Information was presented in printed form
through signage, supporting material on table top and
trained staff on site to support and encourage discussion.
The Power Lab consisted of laminate and metal tables with
stools, and colored walls to promote the brand and create
a focal area.
The original intent was to leverage tablets and digital
content, but as CBFS Inc. saw consistently across retailers in
all markets, the task of content creation and management
was typically a forgotten element and felt like a daunt-
ing task with little to no resources allocated to support
in-house, and no budget to hire external management.
Celebrating the retailer brand in store was not common
in the industry. Branded signage to promote the retailer
was pushed as the primary focus, with secondary status
given to vendor and supplier branding. In this market, the
retailer branding reminded the customer where they are
2017 Shop! ROI Standards: Store Redesign
2017 Shop! ROI Standards: Store Redesign
VMSD - September 2020
Table of Contents for the Digital Edition of VMSD - September 2020
VMSD - September 2020
Contents
From the Editor
Vmsd Editorial Advisory Board
The Goods
Delivering Design
2020 Retailer of the Year
Setting the Mood
Showroom
Checking Out
Ad Index
VMSD - September 2020 - Intro
VMSD - September 2020 - VMSD - September 2020
VMSD - September 2020 - Cover2
VMSD - September 2020 - Contents
VMSD - September 2020 - From the Editor
VMSD - September 2020 - 3
VMSD - September 2020 - Vmsd Editorial Advisory Board
VMSD - September 2020 - 5
VMSD - September 2020 - The Goods
VMSD - September 2020 - 7
VMSD - September 2020 - 8
VMSD - September 2020 - 9
VMSD - September 2020 - Delivering Design
VMSD - September 2020 - 11
VMSD - September 2020 - 12
VMSD - September 2020 - 13
VMSD - September 2020 - 14
VMSD - September 2020 - 15
VMSD - September 2020 - 16
VMSD - September 2020 - 17
VMSD - September 2020 - 2020 Retailer of the Year
VMSD - September 2020 - 19
VMSD - September 2020 - 20
VMSD - September 2020 - BB1
VMSD - September 2020 - BB2
VMSD - September 2020 - Trion1
VMSD - September 2020 - Trion2
VMSD - September 2020 - Trion3
VMSD - September 2020 - Trion4
VMSD - September 2020 - Trion5
VMSD - September 2020 - Trion6
VMSD - September 2020 - Trion7
VMSD - September 2020 - Trion8
VMSD - September 2020 - Trion9
VMSD - September 2020 - Trion10
VMSD - September 2020 - Trion11
VMSD - September 2020 - Trion12
VMSD - September 2020 - Trion13
VMSD - September 2020 - Trion14
VMSD - September 2020 - Trion15
VMSD - September 2020 - Trion16
VMSD - September 2020 - 21
VMSD - September 2020 - Setting the Mood
VMSD - September 2020 - 23
VMSD - September 2020 - 24
VMSD - September 2020 - Showroom
VMSD - September 2020 - 26
VMSD - September 2020 - 27
VMSD - September 2020 - Checking Out
VMSD - September 2020 - Ad Index
VMSD - September 2020 - Cover4
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