PAUL R I V E R A, N E W Y OR K Gentle curves visually expand Palacio de Hierro's smaller format flagship in Veracruz, Mexico. 20 vmsd.com OCTOBER 2020 Vol. 151 No. 6 CONTENTS f e a t u r e s 14 20 24 28 c o l u m n s CONNECTING THE DOTS Under Armour looks to unify its mission and in-store experience beginning with its Baltimore and Shanghai brand houses. 2 FROM THE EDITOR 4 VMSD EDITORIAL ADVISORY BOARD 6 ON THE SHORES OF VERACRUZ Mexico City-based Palacio de Hierro debuts a design inspired by the local flavor of Mexican port city Veracruz. 24 10 DINER'S CLUB VMSD takes a look at the latest trends in restaurants through the lens of hotel eatery Subito in Cincinnati. 31 THE WORLD OF TOMORROW Blending technology, retail and nature, Funan DigitaLife Mall houses an intricately immersive concept in Singapore. 28 THE GOODS Portfolios: Lacquer Embassy, Junction Bakery McDonald's renovated Russian locale ST Media acquired by SmartWork Media NEXT STORE A hypothetical look at how the former Microsoft Stores could have had a major impact on the industry. SHOWROOM Mannequins and forms, signage/graphics products 33 AD INDEX 36 CHECKING OUT GH+A's Bess Liscio ON THE COVER: Under Armour is making strides to marry its brand purpose with its in-store experience across its major brand houses PHOTOGRAPHY: COURTESY OF UNDER ARMOUR, BALTIMORE S TAY CO N N EC T ED W IT H V M S D O N VMSD.COM | OCTOBER 2020 1http://www.vmsd.com http://www.VMSD.COM