VMSD - October 2020 - 30
and-play pods that can host pop-up stores, retail
launches or partnered retail events.
Level 4 is where all the amenities connect, says
Jones. Above this level sit office and residential
floors, so this floor acts as a transitional zone,
encouraging visitors to explore co-working and
co-living spaces, dining, theaters and wellness services, as well as access the outdoors. These destinations pull visitors through the retail areas and
encourage them to move beyond the ground level.
Green/living-wall stairs lead from Level
4 to the top of the building, which houses an
18,000-square-foot food garden where visitors
can experience a range of edible plants using all
of their senses. At its heart is a 5000-square-foot
30
OCTOBER 2020
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vmsd.com
urban rooftop farm operated by Edible Garden
City, reportedly the largest urban rooftop farm in
Singapore. Situated alongside leisure space, this
rooftop oasis provides outdoor access from the
building's office space for workers looking to feel
connected to nature.
Each store is connected to an online customer
experience portal where shoppers can access
loyalty programs, wayfinding and transaction services; a click-and-collect program allows for items
purchased online to be picked up at the mall.
Robots (an attraction in themselves) handle moving the goods to a delivery belt, where they are collected by an associate who hands them to the customer. Other notable features include an indoor,
one-way cycling path for commuters to ride bikes
through Funan's North Bridge Road entrance, a
first of its kind; and a 42-foot-tall kinetic wall that
uses 1271 motorized light blades to beckon shoppers inside its futuristic interior.
Arguably, malls across the U.S. and internationally are moving toward a mixed-use reality,
something Jones says could be the saving grace
for many of these aged complexes. "I think mixeduse is very important; projects like this are examples of how one property can contribute to the
vitality of downtowns," Jones says. "The highest
value transactions, both emotionally and financially, happen in real spaces. It's that simple. We
have to create amazing places that people want
to spend time in, supporting deeper emotional
transactions, learning and discovery."
http://www.vmsd.COm
VMSD - October 2020
Table of Contents for the Digital Edition of VMSD - October 2020
VMSD - October 2020
Contents
From the Editor
Vmsd Editorial Advisory Board
The Goods
Next Store
Connecting the Dots
On the Shores of Veracruz
Diner’s Club
The World of Tomorrow
Showroom
Ad Index
Checking Out
VMSD - October 2020 - Intro
VMSD - October 2020 - VMSD - October 2020
VMSD - October 2020 - Cover2
VMSD - October 2020 - Contents
VMSD - October 2020 - From the Editor
VMSD - October 2020 - 3
VMSD - October 2020 - Vmsd Editorial Advisory Board
VMSD - October 2020 - 5
VMSD - October 2020 - The Goods
VMSD - October 2020 - 7
VMSD - October 2020 - 8
VMSD - October 2020 - 9
VMSD - October 2020 - Next Store
VMSD - October 2020 - 11
VMSD - October 2020 - 12
VMSD - October 2020 - 13
VMSD - October 2020 - Connecting the Dots
VMSD - October 2020 - 15
VMSD - October 2020 - 16
VMSD - October 2020 - 17
VMSD - October 2020 - 18
VMSD - October 2020 - 19
VMSD - October 2020 - On the Shores of Veracruz
VMSD - October 2020 - 21
VMSD - October 2020 - 22
VMSD - October 2020 - 23
VMSD - October 2020 - Diner’s Club
VMSD - October 2020 - 25
VMSD - October 2020 - 26
VMSD - October 2020 - 27
VMSD - October 2020 - The World of Tomorrow
VMSD - October 2020 - 29
VMSD - October 2020 - 30
VMSD - October 2020 - Showroom
VMSD - October 2020 - 32
VMSD - October 2020 - Ad Index
VMSD - October 2020 - 34
VMSD - October 2020 - 35
VMSD - October 2020 - Checking Out
VMSD - October 2020 - Cover3
VMSD - October 2020 - Cover4
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