AAIA Factbook 2011 - (Page 38)

afTerMarkeT aCCessorIes Accessories can enhance the functionality, luxury or styling of a vehicle’s design. There is a variety of options for consumers to choose from when electing to accessorize their vehicle. In 2009, the most commonly installed accessory on a vehicle was rear window defrosters, indicated by more than four-fifths (82.5 percent) of consumers. The next most common accessories were one-touch up/down windows (81.0 percent), carpeted floor mats (73.6 percent) and anti-theft security systems (68.9 percent). Consumers are often willing to pay varying costs for the accessories for their vehicles. In 2009, one of the most expensive luxury features that consumers were willing to pay for was four-wheel-drive ($654.42). The next most expensive enhancements included custom paint jobs/pin-stripping/decals ($479.14) and leather seats and interior trim ($453.08). selected aftermarket accessories % Vehicles Installed 2008 Anti-Theft Features Airbag Anti-Theft Bolt Anti-Theft Security System Radar Detector Radar Jammer Spare Tire Lock (Pickup or SUV) Stolen Vehicle Tracking Device (Lojack) Audio System AM-FM Radio With Tape Player and CD Changer Brand Name Radio/Tape Player/CD Player Brand Name Speakers High Power Speakers Ipod/MP3 Player/WMA Integration Kit Multimedia: Multi-channel Audio, DVD Satellite Radio (XM or Sirius): Permanent Satellite Radio (XM or Sirius): Plug and Play Body Styling Chrome Exhaust Tip Chrome Grille Colored Brakes Custom Paint Job, Pin-Stripping, Decals Molded Running Boards Rear Wing/Deck Spoiler Upgraded Exterior Emblems and Trim Cold Weather Battery Blanket/Warmer Engine Block Heater Rear Window Defroster Covers Front End Mask/Cover Retractable Cargo Area Cover Seat Covers Upgraded License Plate Frames Vehicle Cover (Soft Material) Source: Average Price Willing to Pay 2008 $88.93 $221.47 $127.52 $148.97 $60.03 $224.34 $201.97 $195.09 $172.34 $148.85 $87.46 $199.49 $149.56 $124.77 $78.73 $217.61 $125.48 $467.79 $180.43 $189.58 $160.64 $79.99 $107.74 $95.07 $89.86 $91.92 $84.00 $43.99 $102.95 2009 $86.51 $216.85 $124.76 $140.17 $82.80 $211.56 $178.59 $195.30 $175.27 $148.67 $88.19 $192.80 $145.75 $116.02 $95.63 $184.90 $129.79 $479.14 $181.01 $190.10 $167.29 $77.38 $98.76 $123.57 $92.51 $80.93 $81.39 $50.64 $91.59 % Change 2008/2009 -2.7% -2.1% -2.2% -5.9% 37.9% -5.7% -11.6% 0.1% 1.7% -0.1% 0.8% -3.4% -2.5% -7.0% 21.5% -15.0% 3.4% 2.4% 0.3% 0.3% 4.1% -3.3% -8.3% 30.0% 2.9% -12.0% -3.1% 15.1% -11.0% 2009 9.6 68.9 5.0 2.1 13.6 9.3 14.6 25.7 30.5 20.0 18.2 5.6 34.6 6.7 22.5 31.4 2.9 8.4 8.5 18.4 15.1 4.0 5.7 82.5 3.3 11.3 5.5 9.6 3.5 9.1 68.2 4.9 1.8 13.8 9.1 16.2 24.9 29.1 19.3 12.3 4.9 25.6 6.3 21.4 30.6 2.3 7.7 9.3 16.2 14.3 3.2 5.3 82.0 2.5 10.6 4.8 9.2 3.0 IMR Inc. (www.AutomotiveResearch.com) Continuing Consumer Auto Maintenance Tracking Study. Copyright 2010, IMR Inc. All Rights Reserved. This report and all information contained herein is the property of IMR Inc. Reproduction in whole or in part is prohibited without written permission of IMR Inc. 38 2 0 1 1 d i g i t a l a f t e rma rk et f a ctbo o k c o p y r i g h t © 2 0 1 0 a uto mo ti ve a f terma rk et i ndust ry associat ion http://pages.nxtbook.com/nxtbooks/aaia/factbook2011/docs/Page38-AftermarketAccessories.xls http://www.AutomotiveResearch.com

Table of Contents for the Digital Edition of AAIA Factbook 2011

AAIA Factbook 2011
Table of Contents
Economic Indicators
Key Economic Indicators
Aftermarket Employment
Technician Employment and Wages
U.S. Motor Vehicle Aftermarket
Introduction to the Channel Forecast Model
2010 to 2012 Forecast Assumptions
U.S. Motor Vehicle Aftermarket
Aftermarket Sales History and Forecast 2002 to 2012
Aftermarket Sales by Distribution Channel
Automotive Aftermarket Segmentation
Aftermarket Service and Retail Channels
Aftermarket Service and Retail Outlet Analysis
Program Distribution Summary
Financial Indicators
Financial Profiles of Selected Aftermarket Companies
Aftermarket Mergers and Acquisitions
Automotive Aftermarket
Consumer Profile
Sales of Replacement Tires
Replacement Rates for Motor Vehicle Parts and Jobs
Accessories
Aftermarket Accessories
Chemicals and Fluids
Automotive Chemicals and Fluids
Aftermarket Segments
Medium and Heavy Duty Truck Aftermarket
Tool and Equipment Aftermarket
Paint, Body and Equipment Aftermarket
Bodyshop Business Industry Profile
Vehicle Sales, Usage and Registrations
U.S. Motor Vehicle Sales
Top 10 Light Vehicle Sales
U.S. Motor Vehicle Population
Hybrid Vehicles
Vehicle Operating Costs
Gasoline Affordability and Vehicle Miles Traveled
State Summary Statistics
Global Aftermarket
Global Economic and Automotive Data
Global Vehicle Registrations
Canadian Aftermarket
Mexican Aftermarket
Chinese Aftermarket
Glossary and Reference
Glossary of Aftermarket Terms
NAICS Definitions
Aftermarket Data Resources
AAIA Market Research
AAIA – Lang Market Comparison
Harmonization of Aftermarket Industry Data
The Lang Aftermarket Annual 2011

AAIA Factbook 2011