AMERICAN CINEMATOGRAPHER ASCMAG.COM Discover What The Studio Can Do for You CINEMA LENSES Introducing the exceptional ELSIE lens line. The Leitz ELSIE lenses were designed as premium cinema lenses with full frame coverage and a consistency in size and speed to serve a broad range of productions. Available in LPL mount, this standard allows for more design flexibility and higher performance. By making these lenses available for pre-order to the filmmaking community, The Studio-B&H continues its commitment to remain the largest inventory provider of Leitz cine lenses. We are proud to offer the industry comprehensive solutions from traditional cinema production all the way to emerging technologies such as Virtual Production as it becomes a new driving force of content creation. Exclusive for ASC Members: Ask us about our purchasing program for members including our comprehensive set of financial services. Please contact thestudio@bhphoto.com for more details. 420 9th Ave. New York, NY 10001 | 212.502.6370 | thestudiobh.com | thestudio@bhphoto.com Follow Become a fan of The Studio on Linkedin The Studio on Facebook Follow The Studio on Twitter Follow The Studio on Instagram JANUARY 2022 / 89http://www.thestudiobh.com