American Cinematographer - August 2020 - 81

p Prairie Farmer, the oldest surviving magazine in the U.S., was established in 1841 - Abraham Lincoln was an early subscriber.
Time was launched in 1923. Scientific American was set up in 1845. q The Hollywood Reporter turned 90 years old in 2020, while Variety turned 115.
Harper's Magazine was first published in June 1850.

portions of Herman Melville's novel
Moby-Dick. In 1857, The Atlantic
Monthly was set up in Boston, and
although its writers commented on
the abolition of slavery, as well as on
education and political affairs, the
magazine itself was staunchly nonpartisan, declaring in its mission
statement, "The Atlantic Monthly will
be the organ of no party or clique,
but will honestly endeavor to be the
exponent of what its conductors
believe to be the American idea."
Cullen Murphy, who was the
managing editor of The Atlantic from
1985 to 2006 and is still an editor at
large, said, "all these long-lasting

magazines have a very clear and
relatively unchanging sense of
mission - and that is instilled into
all the people who work for them."
Murphy said it is no coincidence that most of the long-lasting
magazines are monthly (American
Cinematographer went monthly in
1922): "At a monthly your material
has to have a long shelf life. To have
a publication that occupies this realm
that is a little distant is very valuable
when you want to catch your breath
and think."
Magazine publishing flourished in the U.S. after the Civil War,
helped by a reduction in postage for

www.ascmag.com

periodicals in 1879. National
Geographic, with its trademark
yellow border, was set up in
Washington, D.C., in 1888, catering
to a growing interest in the U.S. in
foreign cultures and exploration.
Even during the Cold War, Nat Geo
approached the whole world with its
trademark wide-eyed curiosity, even
sending its photographers behind
the Iron Curtain to document life
there without straying into the world
of politics.
Meanwhile, back in Gotham,
Vogue magazine was launched in
1892 to appeal to the city's upper
classes. Originally it was targeted at

August 2020

81



http://www.ascmag.com

American Cinematographer - August 2020

Table of Contents for the Digital Edition of American Cinematographer - August 2020

Contents
American Cinematographer - August 2020 - Cover1
American Cinematographer - August 2020 - Cover2
American Cinematographer - August 2020 - 1
American Cinematographer - August 2020 - Contents
American Cinematographer - August 2020 - 3
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American Cinematographer - August 2020 - Cover3
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