Twist and shout. Lowel introduces a new twist on our classic, quick set-up Rifa™: The eXchange System™. Its new patented bayonet mount lets you swap lampheads with a twist of the wrist. Need less light? All 4 models go down to 125W AC. No AC current? All 4 can run on DC battery power. Shooting in daylight? Now all new Rifa's can use our new high CRI daylight fluorescent lamps. Already own a Rifa? Factory upgrade and user upgrade kits are available. eXchange™ just made the best location softlight in the world even better. 800-334-3426 www.lowel.com Learn to light better: Lowel EDU at www.lowel.comhttp://www.lowel.com http://www.lowel.com