American Cinematographer - October 1968 - 35
^ Ar .
I . V
The end of sound-stage sunstroke.
It's the end of an era. New EASTMAN Color Negative Film has
pushed out performer perspiration, aced out actor aggravation, and
murdered moist makeup. How? New EASTMAN Color Negative Film,
Type 5254, has twice the speed of Type 5251 now being used. That means
less light, less heat, and a lower electricity bill.
Type 5254 is another way Kodak has made life easier for you. Try it.
You can't lose-because the image structure and color rendition are the
same as Type 5251. You can intercut the two films and defy anyone to tell
the difference. In fact, the only difference between the two is the increase
in speed, the reduction of heat on the set, the improvement in
actors' dispositions, and a "no sweat * working climate for ««
cast and crew. That's a pretty cool difference, isn't it?
'W
EASTMAN KODAK COMPANY
Atlanta: 404/GL 7-5211 Chicago: 312/654-0200 Dallas: 214/FL 1-3221
Hollywood: 213/464-6131 New York: 212/MU 7-7080 San Francisco: 415/776-6055
€
American Cinematographer - October 1968
Table of Contents for the Digital Edition of American Cinematographer - October 1968
American Cinematographer - October 1968 - 1
American Cinematographer - October 1968 - 2
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