T We set out to make a cameraman's job easier. The lighter his load, the more ef¬ fective he can be. So we built the SSI 11. It's the lightest 16mm single/double system sound camera available. But the best thing about the SSIII is the way it works. Like a charm. Under the worst possible conditions. It performed on the Arctic voyage of the S.S. Manhattan. And in the swamps and jungles of Vietnam. Wherever it goes, it does the job. With¬ out doing a job on the cameraman's back. Our Peter Waldeck can give you prices and specifications. Give him a call (212/LT 1-1060) and we'll put our camera where our mouth is. General Camera Corporation 321 West 44th Street New York, N.Y. 10036 (212) 581-1060 We think a cameraman should work with his head. Not his back. THE SSIII SYSTEM: GCA amplifier, SSIII, G.C. mini-finder, G.C. lightweight 400-ft. magazine, G.C. cine-pod, GPS-6 crystal power supply. P-