Ed Di Giulio says Whether you're "in" "SPR® conversions are 'in.' They are the most popular reflex BNCs available today. Paramount has 16; Universal 10. We've completed over 60 BNC conversions to our Silent Pellicle Reflex® System for the world's leading feature and TV film makers. In fact, there are more of our SPR® conversions in use today than all other types combined. This includes both new and all other conversions of reflex BNCs. "SPR® conversions are 'in' for 'outsiders.' Cinema Product Development Company has just completed the design of an NC Reflex conversion. Mark Armisted has 3 and we recently shipped another back to Chevereau in Paris. "Converting your old NC today makes sense ... not only does your camera perform better than new but its value increases from 400 to 500%! Ask anyone who uses our Academy Award Winning SPR® Conversion System. When we "convert" your camera it's better than new. or "out" CONVERT! THESE TV PROGRAMS AND FEATURE FILMS ARE MADE WITH OUR ACADEMY AWARD WINNING SPR®-CONVERTED BNC CAMERAS: Bonanza Cheyenne Social Club "Gaily Gaily" High Chaparral Ironsides Jules Dassin's "Promise At Dawn" Love American Style Mannix Marcus Welby, M.D. Mission Impossible Rio Lobo Strawberry Statement The Lawyers The Virginian CINEMA PRODUCT DEVELOPMENT COMPANY 2044 COTNER AVENUE, LOS ANGELES, CALIFORNIA 90025 TELEPHONE (213) 478-0711 * CABLE ADDRESS CINEDEVCO AMERICAN CINEMATOGRAPHER, DECEMBER 1970 1155