American Cinematographer - July 1989 - 9

HOW 10 IMPROVE YOUR
FOREIGN RELATIONS
Deliver superior quality, cost-effective PAL masters
that your distributors will actually look forward
to

receiving.
Introducing Image Translation™. Pacific Video's
remarkable new technology that lets you post¬
produce your film show on NTSC videotape and still
deliver the finest quality PAL master available
anywhere in the world.

A landmark achievement in our ongoing Electronic Laboratory™ R&D program, Image Translation™
provides the perfect solution for producers concerned about foreign delivery and future markets for
their film shows. With Image Translation you can realize all the cost savings, speed, and creative
flexibility of electronic editing, without the extra time and expense of transferring cut negative for the

best PAL release.

How does IT work?

Image Translation is not standards conversion. It is a proprietary encoding process that begins with
the initial film-to-tape transfer. This unique encoded information, completely transparent to the post¬
production process, is carried through the assembly and final color timing of the show. The encoded
data is then "translated" from the NTSC version in a non real-time process to create a crisp and
detailed PAL master that is completely free of the objectionable motion defects, smearing, and lack of
sharpness commonly associated with even state-of-the-art standards conversion.
The result is so good that, in blind side-by-side tests, chief engineers of foreign TV networks
the difference between an Image Translation and a direct film negative-to-PAL transfer.

not tell

could
Some

thought that the Image Translation looked even better than the film transfer. The cost, however, is
significantly less than a comparable PAL master made from a cut textless negative.
All this and HDTV too!
a world of uncertain standards and changing format requirements, Image Translation provides you
with enormous flexibility. Because all the information necessary for conforming original film negative
is also encoded into the master NTSC tape, you can wait for standards to be sorted out, knowing that

totally prepared for any future delivery format.
theatrical or HDTV release, the information is all there.
need to. It's really up to you. If you ^
like, the negative cutting department at our new Pacific Film Laboratory in
Hollywood will do it for you.
you are

Should you ever need a full film finish for
Cut your film negative only if and when you

Seeing is believing.
Image Translation is your passport to the world market. See for yourself.
Call Emory Cohen, Leon Silverman or David Toma at 213/462-6266. We
want to show you why our Electronic Laboratory is the world standard
for electronic post, and how Image Translation can keep you looking

good all over.

PACIFIC VIDEO
Image

Translation™

and Electronic

Laboratory™

IN HOLLYWOOD:
PACIFIC VIDEO
809 North Cahuenga Boulevard, Hollywood,
Tel: 213/462-6266
Fax: 213/464-3233

are

trademarks of Pacific Video, Inc.

CA 90038

IN CANADA:
POST HASTE VIDEO
1177 West 8th Avenue, Vancouver, BC
Tel: 604/734-7727 Fax: 604/734-3244

V6H 1C6

American Cinematographer - July 1989

Table of Contents for the Digital Edition of American Cinematographer - July 1989