American Cinematographer - March 1990 - 76
Voluntary Commercial for AIDS Battle
by Nora Lee
One of the sad truths
facing a world
marching toward the 21 st Century is that
there still is no cure for Acquired Immune
Deficiency Syndrome - the AIDS virus.
Some progress has been made against
the disease, which has been likened to
the bubonic plague of the Renaissance.
But
amazingly, now as then, ignorance
be the true plague.
Recently, under the auspices
of AIDS Project L.A., members of the
Hollywood community got together to do
a :30 public service announcement aimed
at fighting ignorance - and hopefully
may
saving lives. The spot, called "Let's Talk
About It," was written, directed, and
74
first
approached to do the project by
production manager Sandy Martin and
APLA staffer Paul Kirchgraber. "Paul runs
APLA's educational department and told
me they were really interested in doing
something that would educate the kids
on a level they could understand. He
didn't want a piece of fluff or another
celebrity endorsement. Those ap¬
proaches seem to be very ineffective,"
Mastrippolito explains.
"I started meeting with him
and talking about ways to approach this
subject. And for me, the way to approach
it was to take my commercial experience
and apply it directly to all phases of the
spot, including marketing. Who is our
photographed by Domenic Mastrippolito.
Mastrippolito, a director with
award-winning HISK Productions, was
target market? Our target market is
young adults who are out there having
American
March 1990
Cinematographer
Those
the people we wanted to
those are the people we
portrayed in the commercial."
Mastrippolito is one of a few
sex.
get to
-
are
so
true Southern Californians. He was born
in Burbank and
came to
photography at
very early age. His filmmaking talents
have been put to good use on commer¬
a
cials for United Airlines, Coors,
MacDonald's, GTE, Busch and Marriott.
He has been nominated for a Clio for his
work on a Peace Corps commercial.
Mastrippolito is well-versed in the art of
telling a story with a beginning, a middle
and an end in the span of :30. But tack ¬
ling a controversial subject like condoms
and AIDS
and doing so with grace,
-
honesty, and humor - was
lenge.
a
real chal¬
American Cinematographer - March 1990
Table of Contents for the Digital Edition of American Cinematographer - March 1990
American Cinematographer - March 1990 - 1
American Cinematographer - March 1990 - 2
American Cinematographer - March 1990 - 3
American Cinematographer - March 1990 - 4
American Cinematographer - March 1990 - 5
American Cinematographer - March 1990 - 6
American Cinematographer - March 1990 - 7
American Cinematographer - March 1990 - 8
American Cinematographer - March 1990 - 9
American Cinematographer - March 1990 - 10
American Cinematographer - March 1990 - 11
American Cinematographer - March 1990 - 12
American Cinematographer - March 1990 - 13
American Cinematographer - March 1990 - 14
American Cinematographer - March 1990 - 15
American Cinematographer - March 1990 - 16
American Cinematographer - March 1990 - 17
American Cinematographer - March 1990 - 18
American Cinematographer - March 1990 - 19
American Cinematographer - March 1990 - 20
American Cinematographer - March 1990 - 21
American Cinematographer - March 1990 - 22
American Cinematographer - March 1990 - 23
American Cinematographer - March 1990 - 24
American Cinematographer - March 1990 - 25
American Cinematographer - March 1990 - 26
American Cinematographer - March 1990 - 27
American Cinematographer - March 1990 - 28
American Cinematographer - March 1990 - 29
American Cinematographer - March 1990 - 30
American Cinematographer - March 1990 - 31
American Cinematographer - March 1990 - 32
American Cinematographer - March 1990 - 33
American Cinematographer - March 1990 - 34
American Cinematographer - March 1990 - 35
American Cinematographer - March 1990 - 36
American Cinematographer - March 1990 - 37
American Cinematographer - March 1990 - 38
American Cinematographer - March 1990 - 39
American Cinematographer - March 1990 - 40
American Cinematographer - March 1990 - 41
American Cinematographer - March 1990 - 42
American Cinematographer - March 1990 - 43
American Cinematographer - March 1990 - 44
American Cinematographer - March 1990 - 45
American Cinematographer - March 1990 - 46
American Cinematographer - March 1990 - 47
American Cinematographer - March 1990 - 48
American Cinematographer - March 1990 - 49
American Cinematographer - March 1990 - 50
American Cinematographer - March 1990 - 51
American Cinematographer - March 1990 - 52
American Cinematographer - March 1990 - 53
American Cinematographer - March 1990 - 54
American Cinematographer - March 1990 - 55
American Cinematographer - March 1990 - 56
American Cinematographer - March 1990 - 57
American Cinematographer - March 1990 - 58
American Cinematographer - March 1990 - 59
American Cinematographer - March 1990 - 60
American Cinematographer - March 1990 - 61
American Cinematographer - March 1990 - 62
American Cinematographer - March 1990 - 63
American Cinematographer - March 1990 - 64
American Cinematographer - March 1990 - 65
American Cinematographer - March 1990 - 66
American Cinematographer - March 1990 - 67
American Cinematographer - March 1990 - 68
American Cinematographer - March 1990 - 69
American Cinematographer - March 1990 - 70
American Cinematographer - March 1990 - 71
American Cinematographer - March 1990 - 72
American Cinematographer - March 1990 - 73
American Cinematographer - March 1990 - 74
American Cinematographer - March 1990 - 75
American Cinematographer - March 1990 - 76
American Cinematographer - March 1990 - 77
American Cinematographer - March 1990 - 78
American Cinematographer - March 1990 - 79
American Cinematographer - March 1990 - 80
American Cinematographer - March 1990 - 81
American Cinematographer - March 1990 - 82
American Cinematographer - March 1990 - 83
American Cinematographer - March 1990 - 84
American Cinematographer - March 1990 - 85
American Cinematographer - March 1990 - 86
American Cinematographer - March 1990 - 87
American Cinematographer - March 1990 - 88
American Cinematographer - March 1990 - 89
American Cinematographer - March 1990 - 90
American Cinematographer - March 1990 - 91
American Cinematographer - March 1990 - 92
https://www.nxtbook.com/nxtbooks/ac/ac199912
https://www.nxtbook.com/nxtbooks/ac/ac199911
https://www.nxtbook.com/nxtbooks/ac/ac199910
https://www.nxtbook.com/nxtbooks/ac/ac199909
https://www.nxtbook.com/nxtbooks/ac/ac199908
https://www.nxtbook.com/nxtbooks/ac/ac199907
https://www.nxtbook.com/nxtbooks/ac/ac199906
https://www.nxtbook.com/nxtbooks/ac/ac199905
https://www.nxtbook.com/nxtbooks/ac/ac199904
https://www.nxtbook.com/nxtbooks/ac/ac199903
https://www.nxtbook.com/nxtbooks/ac/ac199902
https://www.nxtbook.com/nxtbooks/ac/ac199901
https://www.nxtbook.com/nxtbooks/ac/ac199812
https://www.nxtbook.com/nxtbooks/ac/ac199811
https://www.nxtbook.com/nxtbooks/ac/ac199810
https://www.nxtbook.com/nxtbooks/ac/ac199809
https://www.nxtbook.com/nxtbooks/ac/ac199808
https://www.nxtbook.com/nxtbooks/ac/ac199807
https://www.nxtbook.com/nxtbooks/ac/ac199806
https://www.nxtbook.com/nxtbooks/ac/ac199805
https://www.nxtbook.com/nxtbooks/ac/ac199804
https://www.nxtbook.com/nxtbooks/ac/ac199803
https://www.nxtbook.com/nxtbooks/ac/ac199802
https://www.nxtbook.com/nxtbooks/ac/ac199801
https://www.nxtbook.com/nxtbooks/ac/ac199712
https://www.nxtbook.com/nxtbooks/ac/ac199711
https://www.nxtbook.com/nxtbooks/ac/ac199710
https://www.nxtbook.com/nxtbooks/ac/ac199709
https://www.nxtbook.com/nxtbooks/ac/ac199708
https://www.nxtbook.com/nxtbooks/ac/ac199707
https://www.nxtbook.com/nxtbooks/ac/ac199706
https://www.nxtbook.com/nxtbooks/ac/ac199705
https://www.nxtbook.com/nxtbooks/ac/ac199704
https://www.nxtbook.com/nxtbooks/ac/ac199703
https://www.nxtbook.com/nxtbooks/ac/ac199702
https://www.nxtbook.com/nxtbooks/ac/ac199701
https://www.nxtbook.com/nxtbooks/ac/ac199612
https://www.nxtbook.com/nxtbooks/ac/ac199611
https://www.nxtbook.com/nxtbooks/ac/ac199610
https://www.nxtbook.com/nxtbooks/ac/ac199609
https://www.nxtbook.com/nxtbooks/ac/ac199608
https://www.nxtbook.com/nxtbooks/ac/ac199607
https://www.nxtbook.com/nxtbooks/ac/ac199606
https://www.nxtbook.com/nxtbooks/ac/ac199605
https://www.nxtbook.com/nxtbooks/ac/ac199604
https://www.nxtbook.com/nxtbooks/ac/ac199603
https://www.nxtbook.com/nxtbooks/ac/ac199602
https://www.nxtbook.com/nxtbooks/ac/ac199601
https://www.nxtbook.com/nxtbooks/ac/ac199512
https://www.nxtbook.com/nxtbooks/ac/ac199511
https://www.nxtbook.com/nxtbooks/ac/ac199510
https://www.nxtbook.com/nxtbooks/ac/ac199509
https://www.nxtbook.com/nxtbooks/ac/ac199508
https://www.nxtbook.com/nxtbooks/ac/ac199507
https://www.nxtbook.com/nxtbooks/ac/ac199506
https://www.nxtbook.com/nxtbooks/ac/ac199505
https://www.nxtbook.com/nxtbooks/ac/ac199504
https://www.nxtbook.com/nxtbooks/ac/ac199503
https://www.nxtbook.com/nxtbooks/ac/ac199502
https://www.nxtbook.com/nxtbooks/ac/ac199501
https://www.nxtbook.com/nxtbooks/ac/ac199412
https://www.nxtbook.com/nxtbooks/ac/ac199411
https://www.nxtbook.com/nxtbooks/ac/ac199410
https://www.nxtbook.com/nxtbooks/ac/ac199409
https://www.nxtbook.com/nxtbooks/ac/ac199408
https://www.nxtbook.com/nxtbooks/ac/ac199407
https://www.nxtbook.com/nxtbooks/ac/ac199406
https://www.nxtbook.com/nxtbooks/ac/ac199405
https://www.nxtbook.com/nxtbooks/ac/ac199404
https://www.nxtbook.com/nxtbooks/ac/ac199403
https://www.nxtbook.com/nxtbooks/ac/ac199402
https://www.nxtbook.com/nxtbooks/ac/ac199401
https://www.nxtbook.com/nxtbooks/ac/ac199312
https://www.nxtbook.com/nxtbooks/ac/ac199311
https://www.nxtbook.com/nxtbooks/ac/ac199310
https://www.nxtbook.com/nxtbooks/ac/ac199309
https://www.nxtbook.com/nxtbooks/ac/ac199308
https://www.nxtbook.com/nxtbooks/ac/ac199307
https://www.nxtbook.com/nxtbooks/ac/ac199306
https://www.nxtbook.com/nxtbooks/ac/ac199305
https://www.nxtbook.com/nxtbooks/ac/ac199304
https://www.nxtbook.com/nxtbooks/ac/ac199303
https://www.nxtbook.com/nxtbooks/ac/ac199302
https://www.nxtbook.com/nxtbooks/ac/ac199301
https://www.nxtbook.com/nxtbooks/ac/ac199212
https://www.nxtbook.com/nxtbooks/ac/ac199211
https://www.nxtbook.com/nxtbooks/ac/ac199210
https://www.nxtbook.com/nxtbooks/ac/ac199209
https://www.nxtbook.com/nxtbooks/ac/ac199208
https://www.nxtbook.com/nxtbooks/ac/ac199207
https://www.nxtbook.com/nxtbooks/ac/ac199206
https://www.nxtbook.com/nxtbooks/ac/ac199205
https://www.nxtbook.com/nxtbooks/ac/ac199204
https://www.nxtbook.com/nxtbooks/ac/ac199203
https://www.nxtbook.com/nxtbooks/ac/ac199202
https://www.nxtbook.com/nxtbooks/ac/ac199201
https://www.nxtbook.com/nxtbooks/ac/ac199112
https://www.nxtbook.com/nxtbooks/ac/ac199111
https://www.nxtbook.com/nxtbooks/ac/ac199110
https://www.nxtbook.com/nxtbooks/ac/ac199109
https://www.nxtbook.com/nxtbooks/ac/ac199108
https://www.nxtbook.com/nxtbooks/ac/ac199107
https://www.nxtbook.com/nxtbooks/ac/ac199106
https://www.nxtbook.com/nxtbooks/ac/ac199105
https://www.nxtbook.com/nxtbooks/ac/ac199104
https://www.nxtbook.com/nxtbooks/ac/ac199103
https://www.nxtbook.com/nxtbooks/ac/ac199102
https://www.nxtbook.com/nxtbooks/ac/ac199101
https://www.nxtbook.com/nxtbooks/ac/ac199012
https://www.nxtbook.com/nxtbooks/ac/ac199011
https://www.nxtbook.com/nxtbooks/ac/ac199010
https://www.nxtbook.com/nxtbooks/ac/ac199009
https://www.nxtbook.com/nxtbooks/ac/ac199008
https://www.nxtbook.com/nxtbooks/ac/ac199007
https://www.nxtbook.com/nxtbooks/ac/ac199006
https://www.nxtbook.com/nxtbooks/ac/ac199005
https://www.nxtbook.com/nxtbooks/ac/ac199004
https://www.nxtbook.com/nxtbooks/ac/ac199003
https://www.nxtbook.com/nxtbooks/ac/ac199002
https://www.nxtbook.com/nxtbooks/ac/ac199001
https://www.nxtbookmedia.com