American Cinematographer - October 1994 - 34

KENWORTHY
grassy field, surrounded by
many more of 3M's creative

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tried to do things in
production. After the hands

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could,

we

closed the vault, we transitioned
back to the live-action plate of the

*

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but at that point there were lots of

people out there at their drafting
tables

or

workstations in the

background. We also had a main
group of people having a conver¬
sation in the foreground. Each
person was composited in the
scene, and the clouds in the sky
were
racing by, so there are actu¬
ally about 30 layers in that final
framing sequence."
Director Steve Beck

hoped to add one more stylistic
already elaborate
spot. "The spot was originally
shot in color, composited in black
twist to his

& white and letterboxed," he re¬
veals. "The idea was to make the

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opening black & white, then
segue into the imagination with
color
like Dorothy going to Oz
then coming out to black &
white again for the ending. But
the agency and the client decided
to go for full color all the
way
through because it was such a
rich composite."
"Imagine" loses nothing
-

-

in its full-color version. Its fantas-

tic imagery and dreamlike,
slow-motion rollercoaster tran¬
sitions mesmerize even on re¬

peat viewings. Musing on the
key to his success, Beck says, "I

always tell my clients that any
thing's possible as long as you
give it some thought before you
go out. It's all about design to
me."

?f



American Cinematographer - October 1994

Table of Contents for the Digital Edition of American Cinematographer - October 1994

American Cinematographer - October 1994 - 1
American Cinematographer - October 1994 - 2
American Cinematographer - October 1994 - 3
American Cinematographer - October 1994 - 4
American Cinematographer - October 1994 - 5
American Cinematographer - October 1994 - 6
American Cinematographer - October 1994 - 7
American Cinematographer - October 1994 - 8
American Cinematographer - October 1994 - 9
American Cinematographer - October 1994 - 10
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American Cinematographer - October 1994 - 20
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American Cinematographer - October 1994 - 30
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American Cinematographer - October 1994 - 33
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American Cinematographer - October 1994 - 74
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American Cinematographer - October 1994 - 78
American Cinematographer - October 1994 - 79
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