American Cinematographer - October 1995 - 32
directors and to increase produc¬
awareness of what ILM had to
offer beyond the obvious. Virtually
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realized. "This spot for Supercuts is
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a
good example of the direction the
commercial division's going in,"
Townsend says. "We're expanding
the toolbox, going beyond just
serving a particular scene by creat¬
ing whole environments and char¬
acters. In the past, advertising re¬
acted to feature work, and the com¬
mercial division employed tech¬
niques we developed for features;
digital palette expands, many
techniques will now be pioneered in
as our
the commercial division. That will
ultimately result in better,
more
efficient film
production, so the
pollenization will be bipolar."
The first step towards ful¬
filling that goal is the creation of
the new Commercial Computer
Graphics Projects division. "I envi¬
sion the CG division becoming al¬
most like another director,"
Townsend says. "It's an opportu¬
nity for us to groom people who
are more attuned to
working in the
commercial environment."
Headed by British effects
artist Paul Nightingale, the new
division will push character anima¬
tion in the commercial environ¬
typified by "Stylin'" and an
upcoming GTE commercial featur¬
ing a talking telephone. "When we
did "Stylin',"some of the people,
like Tim Harrington, were dedi¬
cated commercial people, while
others, like George Murphy, were
making guest appearances,"
Nightingale says. "Ultimately,
we'll be operating with between 20
and 30 people, but we want to en¬
ment,
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courage more guest appearances
by those artists who want a change
of pace from features. My plan is to
exploit the relationship between
the two groups to the greatest de¬
gree possible."
"We can now pick people
from both sides to create a perfect
team for a perfect spot," Townsend
agrees. "Putting an Academy
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American Cinematographer - October 1995
Table of Contents for the Digital Edition of American Cinematographer - October 1995
American Cinematographer - October 1995 - 1
American Cinematographer - October 1995 - 2
American Cinematographer - October 1995 - 3
American Cinematographer - October 1995 - 4
American Cinematographer - October 1995 - 5
American Cinematographer - October 1995 - 6
American Cinematographer - October 1995 - 7
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