American Cinematographer - November 1999 - 95

CHIMERA
Building a "Lighthouse"
for Chevrolet

20 years in the artistry
oF hand-made lighting

Although director/cinematographer Eric Saarinen has shot both
documentaries and features

(includ¬

A Full line oF proFessional,

ing the Albert Brooks comedies
Modern

Romance

and

Lost

durable

in

America), he has recently concen¬
trated on commercial work, focusing

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postproduc¬

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Lightbanks and

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Film and

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We stand behind our

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Fax: 303.444.8303
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Chevy Blazer promises safe passage in
"Lighthouse," directed and
photographed by Eric Saarinen.

A

Saarinen's

In

recent

"Lighthouse" spot for Chevrolet
Blazer, the camera races along a foggy
beach toward a lighthouse on a
distant cliff. Waves pound the shore
as

the

camera

toward the
camera

SMOOTH OPERATORS
PRO VIDEO WADS

rises from the beach

LlV

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.so smooth, in fact, that you have to actually try
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from the new-generation digital ultra-lights,
..

PProldocuuctuimnrfste.sy
Image

through the layers of fog, it reveals
that the light is actually cast by a
Blazer parked atop the lighthouse.
"Lighthouse" was part of a
three-spot TV campaign that
portrays the Blazer as a symbol of
safety in an perilous world. The spots
were based on an existing print
campaign, and the agency didn't
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images. To help maintain the feel of
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consists of a single take. However, in
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shot" was crafted from nearly 200
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Effects visual effects

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supervisor Alan

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*

Bogen Photo Corp., 565 East Crescent Avenue, Ramsey, NJ 07446-0506
Fax: (201)818-9177 * e mail: info@bogenphoto.com * web: www.bogenphoto.com

bogen
91



American Cinematographer - November 1999

Table of Contents for the Digital Edition of American Cinematographer - November 1999

American Cinematographer - November 1999 - 1
American Cinematographer - November 1999 - 2
American Cinematographer - November 1999 - 3
American Cinematographer - November 1999 - 4
American Cinematographer - November 1999 - 5
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American Cinematographer - November 1999 - 7
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