American Cinematographer - December 1999 - 107
just 12 Arri 35-Ills, but once again incor¬
porated Reel Efx's new battery supply
and Otto Nemenz's sync box. "The video
is a bit complex in that we're going to try
to make [Brandy's] movements - her
rhythm - dictate the rhythm of the
world around her," explains Weisz.
"Whenever she's standing still, people
around her are moving, but whenever she
moves, the rest of the world stops. I'm
using the Arris for the dance break that
the video's climax; we can
have incredible movement around her
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serves as a
and
manipulate her motion however I
during the move. I can skip frames,
freeze her or allow her to move naturally.
Also, since I have multiple frames to
choose from, I can decide where to begin
the effect, stop the move at any point -
say, the sixth camera - let it roll for a
want
few moments, and then freeze her and
move
back to
camera one
-
whatever
effect looks best. With
multiple frames
[as opposed to just one with an SLR
array], I can edit exactly on the beat,
which is important in music videos. This
method really gives me the freedom to
create all kinds of different looks."
Adding Pop to Pepsi
by Stephanie Argy
On a recent Pepsi commercial
featuring pop singer Ricky Martin, cine¬
matographer Crescenzo Notarile and
director Wayne Isham managed to
combine the finesse and precision of a
film shoot with the rock 'n' roll attitude of
music video. "That aspect
a
project excited
me
of the
tremendously,"
Notarile enthuses.
Because Martin is such an busy
entertainer these days, the project
actually consisted of two back-to-back
jobs - the commercial and a video for
his song "Shake Your Bon Bon." Notarile
had a total of one week
including
prepping, scouting, lighting and shooting
to complete the two projects. "It was
young
J.L.Fisher Model 11
Dolly
-
Motion Picture and Television
Equipment
-
a
tremendous amount of work in such
a
small amount of time," he laments.
To make the
production employed two separate
crews
-
one
for the video and
only
one
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American Cinematographer - December 1999
Table of Contents for the Digital Edition of American Cinematographer - December 1999
American Cinematographer - December 1999 - 1
American Cinematographer - December 1999 - 2
American Cinematographer - December 1999 - 3
American Cinematographer - December 1999 - 4
American Cinematographer - December 1999 - 5
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American Cinematographer - December 1999 - 7
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