When you want to move an audience, take someone's breath away, or perhaps hint at the mysteries of the human heart, naturally, you turn to the same way people do. Not in a rigid grid of binary code, but in the warm, of true color and you film. Because only film sees the world genuine light and shadow. With its greater tonal range, film gives much more leeway to create mood and convey expressive richness, film also captures more raw creative human palette emotional depth. But beyond its information. Which gives you more options later on. And ultimately, more opportunities to touch the human soul.