American Cinematographer - June 2006 - 111

stein of The Post

how

Group; Andrew
Sony Broadcast & Production
Systems; M. Michael D'Amore of

we help create content for motion
pictures, smaller screens and other
distribution platforms. With the HPA, we
hope to ensure that the people who
work in post and the people who are
impacted by post have a very good, deep
knowledge of how these industry-wide
changes impact the creative process."
The HPA's board meets monthly
to discuss such matters and to plan the
organization's key events, which, in addi¬

Stucker of

Thomson Broadcast & Media Solutions;
and the late Michael Brinkman, who
served

vice president of strategic
development at Panasonic.)
"Even though the ITS did some
amazing work and accomplished some
important things for the industry, I and
many others felt our work was not
finished, that we had yet to accomplish
some of the things we'd set out to do,"
says Silverman. In adopting some of
those unrealized goals, the HPA places
a high priority on educating post profes¬
sionals about their ever-changing arena.
"There's been a lot of ground-shaking
transition and change in our industry
over the past five to 20 years in terms of
the motion-picture workflow," Silverman points out. "In the past, that
process was so well understood that
nobody even used the word 'workflow,'
because they didn't need to. Today, it's a
as

business

word

we utter

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international audience

across

disciplines,

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instances of

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across

sessions last year,

the

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are common

industry. There
are

you, me,

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in times of transition."
For further information

line.com.

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newyork

(

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212-414-9596

28 high output DMX fluorescent globes
3200°k 5500°k greenscreen

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if you can

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and the goal is to

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HPA's

competitive, and those concern how
the post industry can thrive and survive

information-download.
our

that

the

issues that

there are many
technology being

days of intense networking and
"We had

if

door when we talk about the issues and

many

revealed there for the first time. It's
few

asked

aside their
competitive interests during such
events, Silverman responds, "We try to
leave our competitive natures at the

generally regarded as one of the most
significant technology events of the
year," says Silverman. "It attracts an

*

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freedom writers

artificai intelligence

§, 'LightWalls' available in sizes up to 40' X 40'
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When

members manage to set

is

version - 20lbs

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known

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losangeles

new

include the annual winter Technology
Retreat in Palm Springs and a program

all the time to describe

310-358-6685

fast & furious III

tion to the

provide in-depth information about the
changing nature of our industry. Essen¬
tially, that event serves as a refresher
course on terms and tools for people
who work in post every day. But it's also
designed to pose questions such as,
'What is the impact of technology on
our industry and our creative process?'
and 'How does the post industry help
its own learn about the dynamic
changes in our industry?"'

*

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107
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