Engineering Inc. - January/February 2004 - 26

Size Matters W ho handles public relations for engi- neering firms?
Typically, large engineering firms 500+ employees hire dedicated public
relations direc- tors. Midsize firms 100 to 500 employees usually hire
some- one who wears multiple hats Public relations/communications and
marketing. And small engi- neering firms 100 employees or less most often
have an employee in an existing position take on public relations duties
and/or outsource the function to a local public relations firm. National
polls indicate that HNTB has a long history of Randy Atkins, senior
program Americans rank engineers as public relations. Link has been o f f
i c e r for media and public with the company since 1984, relations at the
National Acad- highly as they rank doctors on and he's a member of HNTB's
emy of Engineering NAE in senior management committee. Washington, D.C.
lists of the most respectable or T h a t means he has the ear Na t i o n a
l polls indicate that and the trust of HNTB's top A m e r i c a n s rank
engineers as honorable professions. b r a s s , including CEO Paul highly
as they rank doctors on Yarossi. lists of the most respectable or
Fortunately, HNTB's man- h o n o r a b l e professions. How- a g e m e n t
understands the p u b l i c relations program can e v e r, most people
don't fully importance and value of public p o l i s h a company's image,
u n d e r s t a n d the vital role that Someone once said relations and
they fully support attract new customers, encour- engineers play in the
progress of that if you're not it as a key management func- age students
to pursue engineer- society, from advancements in managing your tion, says
Link. i n g careers, and push a firm agriculture to improvements in
company's reputation, Not all engineering firms ahead of competitors.
nuclear technologies. you're risking it. h a v e taken this leap. Many No
r do many firms under- This ignorance is partially due GARY LINK, HNTB
CORP. firms, particularly smaller firms stand how their public relations t
o the lack of focused public with limited financial resources, efforts can
benefit the engineer- relations initiatives by engineer- don't properly
fund their public ing field at large. The biggest ing firms and the
engineering relations efforts. Management s i n g l e challenge facing
public industry as a whole, experts say. o f t e n becomes so consumed
relations pros ... is increasing Setting Priorities w i t h project
deadlines and t h e public understanding of financial goals that they
don't what engineers do and the role Still, many believe the situation
pause to consider how a proper that they play in society, says is
improving and many firms are 2 6 E N G I N E E R I N G INC. J a n u a r y
l February 2004         

Engineering Inc. - January/February 2004

Table of Contents for the Digital Edition of Engineering Inc. - January/February 2004

FROM ACEC TO YOU
ASK MEMBERS
NEWS & NOTES
LEGISLATIVE ACTION
IT'S PARTY TIME
CONSENSUS ON QUALITY IN VERTICAL CONSTRUCTION
CCD/EEA SCHEDULE
GETTING YOUR WORD OUT!
MEMBERS IN THE NEWS
ONE ON ONE
Engineering Inc. - January/February 2004 - CV1
Engineering Inc. - January/February 2004 - CV2
Engineering Inc. - January/February 2004 - 1
Engineering Inc. - January/February 2004 - FROM ACEC TO YOU
Engineering Inc. - January/February 2004 - 3
Engineering Inc. - January/February 2004 - ASK MEMBERS
Engineering Inc. - January/February 2004 - 5
Engineering Inc. - January/February 2004 - NEWS & NOTES
Engineering Inc. - January/February 2004 - 7
Engineering Inc. - January/February 2004 - 8
Engineering Inc. - January/February 2004 - 9
Engineering Inc. - January/February 2004 - LEGISLATIVE ACTION
Engineering Inc. - January/February 2004 - 11
Engineering Inc. - January/February 2004 - IT'S PARTY TIME
Engineering Inc. - January/February 2004 - 13
Engineering Inc. - January/February 2004 - 14
Engineering Inc. - January/February 2004 - 15
Engineering Inc. - January/February 2004 - 16
Engineering Inc. - January/February 2004 - 17
Engineering Inc. - January/February 2004 - CONSENSUS ON QUALITY IN VERTICAL CONSTRUCTION
Engineering Inc. - January/February 2004 - 19
Engineering Inc. - January/February 2004 - 20
Engineering Inc. - January/February 2004 - 21
Engineering Inc. - January/February 2004 - CCD/EEA SCHEDULE
Engineering Inc. - January/February 2004 - 23
Engineering Inc. - January/February 2004 - GETTING YOUR WORD OUT!
Engineering Inc. - January/February 2004 - 25
Engineering Inc. - January/February 2004 - 26
Engineering Inc. - January/February 2004 - 27
Engineering Inc. - January/February 2004 - 28
Engineering Inc. - January/February 2004 - MEMBERS IN THE NEWS
Engineering Inc. - January/February 2004 - 30
Engineering Inc. - January/February 2004 - 31
Engineering Inc. - January/February 2004 - ONE ON ONE
Engineering Inc. - January/February 2004 - CV3
Engineering Inc. - January/February 2004 - CV4
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