Engineering Inc. - January/February 2006 - I-19

online seminars register at www.acec.org person participate: Pay one
registration fee per connection and bring multiple people to the seminar.
ACEC's 2006 spring online seminar lineup features some of the most popular
sessions from the ACEC 2005 meetings, as well as other valuable sessions
from design industry experts. Online seminars generally are held from 1:30
to 3:00 p.m. Eastern Time. Seminar cost: $199 Member, $249 Nonmember.
contracts & risk marketing & business information finance management
development technology Design Fees, the State Critical Issues in New
Developments in Branding: Standing Out of the Profession and a
Construction Contract Mobile Computing and IP from the Crowd Time for
Corrective Administration Telephony February 15, 2006 Action April 5, 2006
Raphael Shammaa, Tactical Branding Inc. February 8, 2006 February 1, 2006
Thomas H. Porterfield, Victor O. Why is your firm different from all other
Cort Kane, Design Data Systems Schinnerer & Co., Inc. Paul G. Carr, PhD,
PE, Cornell firms? Why should your prospect care? This session will focus
on two critical con- University And what does it all mean to your bot- A
defense attorney once described the cepts for modern firms: 1 Benefits of
mobile tom line? In a process where they are difference between the design
phase There has been consternation over devices such as smart phones,
Blackberrys bombarded by qualifications, propos- and construction phase of
a project as the years for the disintegration of the and Table PCs. 2 How
phone calls are als, and other marketing materials, the difference between
ice-skating and status of civil engineers. There has placed over dedicated
Internet connections prospective clients need to perceive ice hockey. This
session will determine if been considerable distress over the using
Internet Protocol to offer technology you as relevant, different and
better you have the proper equipment for get- profitability of engineering
firms. This improvements and decreased costs via con- than the competition,
and a good fit ting on the ice. presentation shows the impact of verged
services. With so many firms having for them. In this interactive session,
government agencies' use of out- branch offices and personnel in the field,
branding expert Raphael Shammaa will dated percentage of construction fee
both of these technologies, if they have not Design Errors and present
what branding your firm is all schedules to determine professional already
been adopted, will be a very real part Omissions about, how to influence
the way in compensation, and discusses the ero- of business operations in
the next two years. which prospective clients perceive you, May 17, 2006
sive financial implications of these and how to differentiate yourself
from policies on the design professionals. Paul A. Maxwell, PE, Maxwell
Solutions, Improved Server the competition. LLC Management for Design
Negotiating Profitable This session will define errors and omis- Projects
in Design Firms The Differentiation Fees sions, discuss mistakes often
attributed February 21, 2006 Workshop: How to to the design professional,
and provide February 22, 2006 Define Your Service Chris Pinkey, PSOMAS and
Alan Saldich, an empirical technique for measuring Steven J. Isaacs, PE,
The Coxe Group Value & Translate It to Riverbed Technology errors and
omissions, as compared to Sales other causes for construction change The
negotiation of contracts and fees New approaches to application
acceleration orders. A method of calculating con- March 22, 2006 is not
just another task. but should eliminate redundant WAN traffic reducing
struction cost contingency for errors and be used to establish a
relationship bandwidth utilization by 60%-90% , and at Michael J. Reilly,
FSMPS, Reilly omissions will be presented, and the with clients that will
last for the entire the same time increase the speed of applica-
Communications session will look at effective ways to length of a project.
This interactive tions by 10x to 100x. These speed improve- The most
profitable firms compete on educate clients. session will focus on the
time and ments enable engineering firms to delay or value and unique
capabilities, not energy devoted to negotiation avoid expensive bandwidth
upgrades, and to price. Clients want to know two things: preparation and
will offer a variety consolidate file servers, Exchange servers, fil- What
makes you different from every- of techniques to achieve suc- ers and tape
backup systems from remote one else? and Why should those dif- cessful
results. offices to centralized data centers. ferences matter to me? Using
a work- Consolidation can be the key to better data shop and case exercise
approach, management & data protection, Environmental and Reilly will
offer proven strategies for better revision control, Engineering Firm
discovering your firm's distinct differ- and more efficient Profitability:
ences and show how to apply them to operations. 10 Common Problems,
strengthen your marketing, business 10 Uncommon Solutions development and
profits. April 12, 2006 Building Your `Smart' Brian P. Flynn, PE, DEE,
Please note that Equity MRE Associates April 19, 2006 This session works
on the premise dates and topics are that an environmental firm can oper-
Mike Cucka, Group 1066, LLC subject to change. ate at greater than a 20%
profit mar- Professional services firms rely on evi- gin. There are 10
common problems Visit www.acec.org dence such as case studies, bios, pho-
preventing most firms from doing this. tographs, service listings, and so
on, to for the latest and The presenter shares his experiences sell
themselves. Differentiating your in successfully attacking each of the
most up-to-date firm's equity from a competitor's is a common problems
using the SUM key to building a strong brand and technique, a
three-variable tool that information. positioning to make a sale. In this
ses- summarizes financial performance. sion, learn how to present your
evi- Attendees then can perform a realistic dence so that it tells a clear
and com- analysis of a financially sub-par firm. I-19 pelling story.
http://www.acec.org http://www.acec.org
Engineering Inc. - January/February 2006

Table of Contents for the Digital Edition of Engineering Inc. - January/February 2006
