Engineering Inc - March/April 2018 - 60

BUSINESSINSIGHTS | SOLUTIONS FOR THE A/E INDUSTRY

Structural Engineering Risk Management
Program; Retail Market Webinar
THE BUSINESS OF STRUCTURAL ENGINEERING

A proper risk management
program can reduce your
chances of being sued and
allow you to take on riskier
projects-which can generate substantial profits for
your firm. Developed by the
Council of American Structural Engineers, the Business
of Structural Engineering educational program can help reduce
your rate of claims against structural engineering projects,
increase profitability and enhance management practices.
Firm principals, owners, project managers and risk managers
are all encouraged to attend. Register now to help your firm
balance risk management and profitability with greater confidence. This program will be held June 7-8, 2018, at the
Marriott Anaheim in California.
Registration information and details can be found at at
http://bit.do/acec-case2018.
NEW ACEC PUBLICATION FOR A/E BUSINESS
DEVELOPMENT PROFESSIONALS
33 Proven Secrets to Writing Successful Client-Centered Proposals

ACEC's newest publication, 33
Proven Secrets to Writing Successful
Client-Centered Proposals, deliv33 PROVEN
ers practical, real-world advice for
seller-doers, marketers and business
developers who want to write more
TO WRITING
persuasive project proposals that
SUCCESSFUL
win more work.
CLIENT-CENTERED
Written by Don Sherman and
PROPOSALS
Mel Lester, this guide offers an
approach to creating proposals that
By Don Sherman with Mel Lester
tell a compelling story and position
your firm to win. Topics include how to differentiate your firm
from the competition; ways to develop deeper, more profitable
client relationships; approaches to effectively screen and target
prospective clients; identify and pursue winnable opportunities-
and more. It is available in both print and digital formats.
To purchase, go to: http://bit.do/acec-33secrets.

SECRETS

Don Sherman with Mel Lester

WEBINAR TO EXPLORE THE RETAIL MARKET

This April, as part of ACEC's focus on commercial and industrial markets, a webinar will be held on the national retail sector.
Topics include the "retail apocalypse" and what this means for
engineering firms.
The webinar will also include an analysis of and outlook
on retail construction spending, which subtypes are growing
or shrinking, what makes retail clients unique and how aging
60

ENGINEERING INC.

MARCH / APRIL 2018

indoor malls are being repurposed and renovated nationally.
Recent case studies and the kinds of sites and structures retail
developer and owner clients are focusing on will be featured.
This is a growing market sector because the "clicks versus bricks"
trend is creating new design and construction opportunities.
There is projected growth in some submarkets-such as food
and grocery-since by 2023 more than half of the U.S.'s 1,200
malls are expected to close or be substantially redesigned.
Register at https://www.acec.org/education/
online-classes/.
CONVENIENT PROFESSIONAL DEVELOPMENT:
ON-DEMAND ONLINE CLASS 10-PACKS

Most states require licensed engineers and surveyors to earn
PDHs each year and file the credits with their state licensing
boards. But for many A/E and surveying professionals, the time
and expense of a multiday training program is a challenge, especially when renewal deadlines approach. That's when the search
begins for convenient educational offerings that can be completed online, at their convenience, to earn the required credits.
Many professionals are turning to ACEC On-Demand Online
Classes. They can find quality programming on critical engineering
business management topics and earn PDHs at their convenience.
The popular On-Demand Online Class 10-Pack option makes
continuing education even more affordable. Instead of paying
$199 per individual webinar, the 10-pack rate delivers 10 webinars at just $140 per session-a $59 savings with every selection.
There's no expiration date, recordings can be chosen on the fly
and the subscription is transferable among staff and offices. Each
90-minute recording carries 1.5 PDHs (unless otherwise specified). Content areas include: business management and quality;
finance and economics; human resources; marketing and new
business development; contracts and risk management; leadership and ethics; project management and project delivery; public
policy and industry issues and more.
For a complete listing of available topics, visit http://bit.do/
acec-ondemand. ■
FOR MORE BUSINESS INSIGHTS
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Better Business Planning
Factoring Executive Compensation
Cyberattacks and Data Security
High-Impact Proposal Writing

Go to: www.acec.org/education/webinars/
ACEC's Business Resources and Education Department provides
comprehensive and online-accessible business management
education.
Visit ACEC's online educational events calendar at www.acec.org/
calendar/index.cfm or bookstore at www.acec.org/bookstore, or
call 202-347-7474, ext. 324, for further information.

https://www.acec.org/education/online-classes/ https://www.acec.org/education/online-classes/ http://www.bit.do/acec-case2018 http://www.bit.do/acec-ondemand http://www.bit.do/acec-ondemand http://www.bit.do/acec-33secrets http://www.acec.org/education/webinars/ https://www.acec.org/calendar-listing-acec/ http://www.acec.org/bookstore https://www.acec.org/calendar-listing-acec/

Table of Contents for the Digital Edition of Engineering Inc - March/April 2018