How confident are we in the value of The ProShop insurance? Conf ident enough to give you the shirt off our back. If it's time for you to renew your business or professional liability insurance, we're ready to roll up our sleeves and earn your business. At The ProShop, we tailor business and professional liability coverage endorsed by the ACEC Business Insurance Trust to meet the specific needs of your practice. ACEC members know this is not one-size-fits-all coverage