PROSPERING IN THE PRIVATE SECTOR Why many engineering firms prefer to work in the private sector PHOTOGRAPHER AND VIDEOGRAPHER FROM UKRAINE/GETTY IMAGES BY SAMUEL GREENGARD M ore than a few engineering firms have discovered that technical expertise can take a firm only so far. Without a clear understanding of the marketplace and how to approach it strategically, even the most qualified firm can stumble and fall. Nowhere is this reality more apparent than when a firm faces the decision whether to work primarily in the public sector or the private sector. WINTER 2020 ENGINEERING INC. 13