Health Administration Press Management Catalog - Fall 2020 - 26

THIRD
EDITION

N

EW
!

ECONOMICS AND STRATEGY
MARKETING

ESSENTIALS of

STRATEGIC
PLANNING
in HEALTHCARE

JEFFREY P. HARRISON

An ACHE Management Series book
Softbound, 315 pp, 2017
ISBN-13: 978-1-56793-899-9
Order code: 2337I
$54.60 member price;
$78 non-member price

A Gateway to Healthcare
Management book
Softbound book, 311 pp, November 2020
ISBN: 978-1-64055-201-2
Order code: 2420I, $68.60 member
price; $98.00 nonmember price

A Gateway to Healthcare
Management book
Softbound, 227 pp, 2013
ISBN-13: 978-1-56793-605-6
Order code: 2249I
$71.40 member price;
$102 non-member price

Syllabus
Planner

HEALTHCARE STRATEGIC
PLANNING,
FOURTH EDITION
John M. Harris, Editor

ESSENTIALS OF
STRATEGIC PLANNING IN
HEALTHCARE,
THIRD EDITION
Jeffrey P. Harrison, PhD, FACHE

³ Instructor Resources:
PowerPoint slides of the
book's exhibits and a transition
guide to the new edition.
This fourth edition, edited by John
M. Harris (and previously authored
by Alan M. Zuckerman), provides
core insights into strategic planning
practice and theory and shows how
those insights can be applied to
healthcare organizations. By following
the book's step-by-step guide to the
stages of strategic planning-analyzing
the environment, determining
organizational direction, formulating
strategies, and transitioning to
implementation-readers will learn
how to answer the question everyone
in healthcare management is asking:
Where are we going? This new
edition addresses strategic planning
in the context of contemporary
healthcare issues, particularly
population health, value-based
payment, and shifting provider-payer
partnerships.
26

³ Instructor Resources:
Syllabus Planner, Test bank,
PowerPoint slides, answers to
end-of-chapter and case study
questions, and a transition
guide to the new edition. New
to the third edition are online
discussion boards and
activities to support remote
instruction.
Essentials of Strategic Planning in
Healthcare is a complete guide to
developing and implementing a
strategic plan. The book explores the
essential techniques, tools, and data
for developing a strategic plan and
recommends strategic planning
initiatives across the continuum of
healthcare services. A comprehensive
case study woven throughout allows
readers to apply what they are
learning to the entire strategic
planning process. This revised edition
includes insight into the modern
healthcare system and an exploration
of trends in mergers and acquisitions,
system growth, and value-based care.

phone: (312) 424-9456 e-mail: hapbooks@ache.org

HEALTHCARE
MARKETING: A CASE
STUDY APPROACH
Leigh W. Cellucci, PhD, MBA,
Carla Wiggins, PhD, and
Tracy J. Farnsworth, EdD
³ Instructor Resources:
Test bank, PowerPoint slides,
answers to the discussion
questions, and teaching notes
on the case studies.
Experienced healthcare marketers
know that the traditional four Ps of
business marketing-product, price,
placement, and promotion-don't
always translate into the world of
healthcare marketing. In this book
the authors address the importance
of a different set of Ps- physicians,
patients, payers, public, and the
presence of politics-for building
a solid foundation in healthcare
marketing. The book focuses on the
unique needs of marketing in the
healthcare industry, applying general
marketing theory and concepts where
appropriate and tapping into the
day-to-day experiences of working
healthcare marketing professionals.

https://www.ache.org/learning-center/publications/books/2249I https://www.ache.org/learning-center/publications/books/2420I https://www.ache.org/learning-center/publications/books/2337I https://www.ache.org/learning-center/publications/books/2337I https://www.ache.org/learning-center/publications/books/2420I https://www.ache.org/learning-center/publications/books/2249I

Health Administration Press Management Catalog - Fall 2020

Table of Contents for the Digital Edition of Health Administration Press Management Catalog - Fall 2020