Health Administration Press Management Catalog - Fall 2020 - 27

EW
!

Strategic
Analysis

N

N

EW
!

MARKETING AND STRATEGY

Marketing
Health
Services

for

FOURTH
EDITION

Concepts
and
Practical
Applications
Michael S. Wayland | Warren G. McDonald

RICHARD K. THOMAS

Second Edition

An AUPHA/HAP book
Softbound book, approximately 250 pp,
October 2020
ISBN: 978-1-64055-216-6
Order code: 2430I, $28.00 member
price; $40.00 nonmember price

An AUPHA/HAP book
Hardbound, 495 pp, 2018
ISBN-13: 978-1-56793-960-6
Order code: 2351I
$57.40 member price;
$82 non-member price

An AUPHA/HAP Book
Hardbound, 617 pp, February 2020
ISBN: 978-1-64055-155-8
Order code: 2404I; $80.50 member
price, $115 non-member price
Syllabus
Planner

STRATEGIC ANALYSIS
FOR HEALTHCARE:
CONCEPTS AND
PRACTICAL
APPLICATIONS,
SECOND EDITION

STRATEGIC HEALTHCARE
MANAGEMENT: PLANNING
AND EXECUTION,
SECOND EDITION

MARKETING HEALTH
SERVICES, FOURTH EDITION

Stephen L. Walston, PhD

Michael S. Wayland and
Warren G. McDonald, PhD

³ Instructor Resources:
Test bank, PowerPoint slides
for each chapter, answers to
the chapter questions, and
suggestions for presenting and
discussing the cases.

³ Instructor Resources:
Syllabus Planner, Test bank,
PowerPoint slides, instructor's
manual, answers to selected
case study questions, and a
transition guide to the new
edition.

³ Instructor Resources:
PowerPoint Slides, list of how
chapters correspond to other
Health Administration Press
strategic planning textbooks,
and additional exercises.
This book presents a straightforward,
step-by-step approach to strategic
analysis and strategy development
in healthcare. Through its clear
explanations of theoretical concepts,
supported by examples and applied
exercises, the book provides readers
with practical methods for developing
healthcare strategy. With its short,
engaging chapters, this workbook
can be used as a stand-alone, appliedlearning tool or in conjunction with
an additional textbook. Perforated
pages allow for easy use of the
exercises as gradable assignments.

Successful leaders make good
decisions that advance their
organization's ability to achieve its
mission-and gain a strategic mission
advantage-even in the face of
uncertainty. This book explores the
development and implementation of
strategy to achieve mission advantage.
It presents both the theoretical
concepts and the practical tools
leaders need to make better strategic
decisions. Its topical, real-life cases
and examples give readers the
opportunity to apply strategic
principles to the intricacies of the
contemporary healthcare system.
Topics include the shift to value-based
care and reimbursement models and
accountability in healthcare strategic
plan execution.

Richard K. Thomas, PhD

This text explains the foundational
concepts of marketing and their
application to healthcare. New and
updated content reflects changes
in the field, such as the emergence
of population health management,
a new emphasis on quality versus
quantity, and a focus on preventive
care versus sick care. The author, an
accomplished healthcare marketer,
provides numerous examples and case
studies to demonstrate marketing's
role in the shifting healthcare
landscape. Changes to the fourth
edition include new chapters on
exploring the changing healthcare
environment and developing effective
communication plans, as well as
content on international healthcare
consumers.

Request an exam copy at ache.org/HAPexam

27

https://www.ache.org/learning-center/publications/books/2351I https://www.ache.org/learning-center/publications/books/2404I https://www.ache.org/learning-center/publications/books/2430I https://www.ache.org/learning-center/publications/books/2351I https://www.ache.org/learning-center/publications/books/2404I https://www.ache.org/learning-center/publications/books/2430I http://www.ache.org/HAPexam

Health Administration Press Management Catalog - Fall 2020

Table of Contents for the Digital Edition of Health Administration Press Management Catalog - Fall 2020