Health Administration Press Management Catalog - Fall 2020 - 9

NEW BOOKS

THIRD
EDITION

ESSENTIALS of

STRATEGIC
PLANNING
in HEALTHCARE

JEFFREY P. HARRISON

A Gateway to Healthcare
Management Book
Softbound, 311 pp, November 2020
ISBN: 978-1-64055-201-2
Order code: 2420I
$68.60 member price;
$98 non-member price
Syllabus
Planner

ache.org/HAP/Harrison3e

ESSENTIALS OF STRATEGIC PLANNING IN
HEALTHCARE, THIRD EDITION
Jeffrey P. Harrison, PhD, FACHE
³ Instructor Resources:
Test bank, PowerPoint slides, Syllabus Planner, answers to end-ofchapter and case study questions, and a transition guide to the new
edition. New to the third edition are online discussion boards and
activities to support remote instruction.
An organization may know its current situation down to the last pack of gauze
or vial of insulin-but does it know what's in its future? Successful healthcare
strategic planning not only needs to measure how well a hospital or health system
is currently performing but also must anticipate what lies ahead.
Essentials of Strategic Planning in Healthcare is a complete guide to developing and
implementing a strategic plan. The book explores the essential techniques, tools,
and data for developing a strategic plan and recommends strategic planning
initiatives across the continuum of healthcare services. Author Jeffrey P. Harrison
acknowledges the constant changes in regulatory and quality requirements and the
evolving healthcare innovations that strategic planning must consider.
A comprehensive case study woven throughout allows readers to apply what they
are learning to the entire strategic planning process. This revised edition includes
insight into the modern healthcare system and an exploration of trends in mergers
and acquisitions, system growth, and value-based care. Additional updates include:
r
r
r
r

Current data on healthcare spending, hospital statistics, healthcare
employment, and the use of healthcare technology
New content on the use of artificial intelligence and big data in healthcare, as
well as the benefits of block chain technology
Coverage of future advances in healthcare, including genomics and Medicare
for All
Expanded marketing content, including the latest trends in websites, digital
outlets, and social media

Incorporating the latest developments with best practices, this book aims to be the
primary resource for university courses in healthcare strategic planning.
Jeffrey P. Harrison, PhD, FACHE, MBA, MHA, is a professor of health
administration at the University of North Florida (UNF) and past chair of the
UNF Department of Public Health. He has faculty appointments at the UNF
Brooks College of Health and the UNF Coggin College of Business, where he
teaches healthcare finance, health information technology, and strategic planning.

Request an exam copy at ache.org/HAPexam

https://www.ache.org/learning-center/publications/books/2420I https://www.ache.org/learning-center/publications/books/2420I http://www.ache.org/HAP/Harrison3e http://www.ache.org/HAPexam

Health Administration Press Management Catalog - Fall 2020

Table of Contents for the Digital Edition of Health Administration Press Management Catalog - Fall 2020