Health Administration Press Management Catalog - Spring 2021 - 31

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MARKETING AND STRATEGY

Strategic
Analysis
for

Concepts
and
Practical
Applications
Michael S. Wayland | Warren G. McDonald

Second Edition

A Gateway to Healthcare
Management book
Softbound, 227 pp, 2013
ISBN-13: 978-1-56793-605-6
Order code: 2249I
$71.40 member price;
$102.00 non-member price

HEALTHCARE
MARKETING: A CASE
STUDY APPROACH
Leigh W. Cellucci, PhD, MBA,
Carla Wiggins, PhD, and
Tracy J. Farnsworth, EdD
³ Instructor Resources:
Test bank, PowerPoint slides,
answers to the discussion
questions, and teaching notes
on the case studies.
Experienced healthcare marketers
know that the traditional four Ps of
business marketing-product, price,
placement, and promotion-don't
always translate into the world of
healthcare marketing. In this book
the authors address the importance
of a different set of Ps- physicians,
patients, payers, public, and the
presence of politics-for building
a solid foundation in healthcare
marketing. The book focuses on the
unique needs of marketing in the
healthcare industry, applying general
marketing theory and concepts where
appropriate and tapping into the
day-to-day experiences of working
healthcare marketing professionals.

An AUPHA/HAP book
Softbound book, 239 pp,
October 2020
ISBN: 978-1-64055-216-6
Order code: 2430I; $28.00 member
price; $40.00 non-member price

An AUPHA/HAP book
Hardbound, 495 pp, 2018
ISBN-13: 978-1-56793-960-6
Order code: 2351I
$57.40 member price;
$82 non-member price

STRATEGIC ANALYSIS
FOR HEALTHCARE:
CONCEPTS AND
PRACTICAL
APPLICATIONS,
SECOND EDITION

STRATEGIC HEALTHCARE
MANAGEMENT: PLANNING
AND EXECUTION,
SECOND EDITION

Michael S. Wayland and
Warren G. McDonald, PhD

³ Instructor Resources:
Test bank, PowerPoint slides
for each chapter, answers to
the chapter questions, and
suggestions for presenting and
discussing the cases.

³ Instructor Resources:
PowerPoint Slides, list of how
chapters correspond to other
Health Administration Press
strategic planning textbooks,
and additional exercises.
This book presents a straightforward,
step-by-step approach to strategic
analysis and strategy development
in healthcare. Through its clear
explanations of theoretical concepts,
supported by examples and applied
exercises, the book provides readers
with practical methods for developing
healthcare strategy. With its short,
engaging chapters, this workbook
can be used as a stand-alone, appliedlearning tool or in conjunction with
an additional textbook. Perforated
pages allow for easy use of the
exercises as gradable assignments.

Stephen L. Walston, PhD

Successful leaders make good
decisions that advance their
organization's ability to achieve its
mission-and gain a strategic mission
advantage-even in the face of
uncertainty. This book explores the
development and implementation of
strategy to achieve mission advantage.
It presents both the theoretical
concepts and the practical tools
leaders need to make better strategic
decisions. Its topical, real-life cases
and examples give readers the
opportunity to apply strategic
principles to the intricacies of the
contemporary healthcare system.
Topics include the shift to value-based
care and reimbursement models and
accountability in healthcare strategic
plan execution.

Request an exam copy at ache.org/HAPexam

31

https://www.ache.org/learning-center/publications/books/2249I https://www.ache.org/learning-center/publications/books/2351I https://www.ache.org/learning-center/publications/books/2430I https://www.ache.org/learning-center/publications/books/2351I https://www.ache.org/learning-center/publications/books/2430I https://www.ache.org/learning-center/publications/books/2249I http://www.ache.org/HAPexam

Health Administration Press Management Catalog - Spring 2021

Table of Contents for the Digital Edition of Health Administration Press Management Catalog - Spring 2021