Health Administration Press Management Catalog - Spring 2021 - 32

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ECONOMICS AND STRATEGY/OPERATIONS MANAGEMENT
MARKETING

Marketing
Health
Services
FOURTH
EDITION

RICHARD K. THOMAS

An AUPHA/HAP Book
Hardbound, 617 pp, February 2020
ISBN: 978-1-64055-155-8
Order code: 2404I; $80.50 member
price; $115.00 non-member price

An AUPHA/HAP book
Softbound, 310 pp, 2017
ISBN-13: 978-1-56793-856-2
Order code: 2328I
$40.60 member price;
$58.00 non-member price

An ACHE Management Series book
Softbound, 270 pp, 2017
ISBN-13: 978-1-56793-866-1
Order code: 2330I
$49.00 member price;
$70.00 non-member price

Syllabus
Planner

 

MARKETING HEALTH
SERVICES, FOURTH EDITION
Richard K. Thomas, PhD
➤	 Instructor Resources:
Syllabus Planner, Test bank,
PowerPoint slides, instructor's
manual, answers to selected
case study questions, and a
transition guide to the new
edition.
This text explains the foundational
concepts of marketing and their
application to healthcare. New and
updated content reflects changes
in the field, such as the emergence
of population health management,
a new emphasis on quality versus
quantity, and a focus on preventive
care versus sick care. The author, an
accomplished healthcare marketer,
provides numerous examples and case
studies to demonstrate marketing's
role in the shifting healthcare
landscape. Changes to the fourth
edition include new chapters on
exploring the changing healthcare
environment and developing effective
communication plans, as well as
content on international healthcare
consumers.
32

 

THE MIDDLEBORO
CASEBOOK: HEALTHCARE
STRATEGY AND OPERATIONS,
SECOND EDITION
Lee F. Seidel, PhD, and
James B. Lewis, ScD
➤	 Instructor Resources:
An extensive instructor's
manual that includes how-to
guidelines and teaching notes,
suggested assignments, and
additional assignments that tie
this book to other Health
Administration Press
textbooks.
This text offers a series of flexible,
multipart, and integrated cases that
bring to life a variety of healthcare
organizations in the fictional town of
Middleboro and its surrounding
communities. Created with today's
healthcare issues and realities in mind,
each organization's demographic,
socioeconomic, and environmental
characteristics are described in detail,
including organizational structure and
strategies. All cases have been
thoroughly revised in this updated
edition.
Appropriate courses for this
textbook include: Healthcare
Management, Healthcare Finance,
Healthcare Marketing, Strategic
Management, Strategic Planning,
Capstone Course

phone: (312) 424-9456 e-mail: hapbooks@ache.org

 

HIGH-RELIABILITY
HEALTHCARE: IMPROVING
PATIENT SAFETY AND
OUTCOMES WITH SIX
SIGMA, SECOND EDITION
Robert Barry, PhD,
Amy C. Smith, DNP, FACHE,
and Clifford E. Brubaker, PhD
➤	 Instructor Resources:
PowerPoint slides, instructor's
manual with cases, and
simulation exercises.
This book explores how the Six
Sigma approach integrates with and
complements the culture of HighReliability Organizations. Six Sigma
strives to reduce variability both by
reducing errors and by standardizing
processes, and it provides the
ground-up support structure for a
High-Reliability culture. Written
in a practical, how-to style and now
extensively revised, this book provides
healthcare executives with a tool kit for
understanding variability, managing
change, and ultimately reducing errors
and improving patient outcomes. This
extensively revised edition includes
expanded content on Lean operations;
in-depth guidance on error reduction;
and workflow-design strategies, with
more emphasis on Lean.

https://www.ache.org/learning-center/publications/books/2330I https://www.ache.org/learning-center/publications/books/2328I https://www.ache.org/learning-center/publications/books/2404I https://www.ache.org/learning-center/publications/books/2328I https://www.ache.org/learning-center/publications/books/2404I https://www.ache.org/learning-center/publications/books/2330I

Health Administration Press Management Catalog - Spring 2021

Table of Contents for the Digital Edition of Health Administration Press Management Catalog - Spring 2021