Health Administration Press Textbook Catalog - Fall 2022 - 27

MARKETING AND STRATEGY
THIRD EDITION
Strategic
Analysis
for
Concepts
and
Practical
Applications
Michael S. Wayland | Warren G. McDonald
Second Edition
A Gateway to Healthcare
Management book
Softbound, 227 pp, 2013
ISBN-13: 978-1-56793-605-6
Order code: 2249I
$71.40 member price;
$102.00 non-member price
An AUPHA/HAP book
Softbound book, 239 pp,
October 2020
ISBN: 978-1-64055-216-6
Order code: 2430I; $28.00 member
price; $40.00 non-member price
Stephen L. Walston
An AUPHA/HAP book
Hardbound, approximately 450 pp
March 2023
ISBN-13: 978-1-64055-365-1
Order code: 2475I, $57.40 member
price; $82.00 non-member price
Strategic
Healthcare
Management
PLANNING AND EXECUTION
NEW BOOKS
HEALTHCARE
MARKETING: A CASE
STUDY APPROACH
Leigh W. Cellucci, PhD, MBA,
Carla Wiggins, PhD, and
Tracy J. Farnsworth, EdD
➤ Instructor Resources:
Test bank, PowerPoint slides,
answers to the discussion
questions, and teaching notes
on the case studies.
Experienced healthcare marketers
know that the traditional four Ps of
business marketing-product, price,
placement, and promotion-don't
always translate into the world of
healthcare marketing. In this book
the authors address the importance
of a different set of Ps- physicians,
patients, payers, public, and the
presence of politics-for building
a solid foundation in healthcare
marketing. The book focuses on the
unique needs of marketing in the
healthcare industry, applying general
marketing theory and concepts where
appropriate and tapping into the
day-to-day experiences of working
healthcare marketing professionals.
STRATEGIC ANALYSIS
FOR HEALTHCARE:
CONCEPTS AND
PRACTICAL
APPLICATIONS,
SECOND EDITION
Michael S. Wayland and
Warren G. McDonald, PhD
➤ Instructor Resources:
PowerPoint slides, list of how
chapters correspond to other
Health Administration Press
strategic planning textbooks,
and additional exercises.
This book presents a straightforward,
step-by-step approach to strategic
analysis and strategy development
in healthcare. Through its clear
explanations of theoretical concepts,
supported by examples and applied
exercises, the book provides readers
with practical methods for developing
healthcare strategy. With its short,
engaging chapters, this workbook
can be used as a stand-alone, appliedlearning
tool or in conjunction with
an additional textbook. Perforated
pages allow for easy use of the
exercises as gradable assignments.
STRATEGIC HEALTHCARE
MANAGEMENT: PLANNING
AND EXECUTION,
THIRD EDITION
Stephen L. Walston, PhD
➤ Instructor Resources:
Test bank, PowerPoint slides
for each chapter, answers to
the chapter questions,
suggestions for presenting and
discussing the cases, and a
transition guide to the new
edition.
This book provides a comprehensive,
systematic overview of strategy and
strategic management in the rapidly
changing healthcare environment.
The material is presented in a
structured format that offers strategy
theories and principles, methods for
crafting strategic plans, and methods
for implementing strategies and
monitoring strategic efforts. It differs
from other strategy texts in that it
promotes " mission advantage, " which
examines healthcare strategy from the
premise that an organization's mission
should direct its strategies. See page 5
for more details.
Request an exam copy at ache.org/HAPexam
27
NEW!

https://www.ache.org/learning-center/publications/books/2475I https://www.ache.org/learning-center/publications/books/2249I https://www.ache.org/learning-center/publications/books/2430I https://www.ache.org/learning-center/publications/books/2475I https://www.ache.org/learning-center/publications/books/2249I https://www.ache.org/learning-center/publications/books/2430I http://www.ache.org/HAPexam

Health Administration Press Textbook Catalog - Fall 2022

Table of Contents for the Digital Edition of Health Administration Press Textbook Catalog - Fall 2022