Health Administration Press Textbook Catalog - Spring 2023 - 28

MARKETING AND STRATEGY/OPERATIONS MANAGEMENT
THIRD EDITION
The
Marketing
Health
Services
FOURTH
EDITION
RICHARD K. THOMAS
An AUPHA/HAP Book
Hardbound, 617 pp, February 2020
ISBN: 978-1-64055-155-8
Order code: 2404I; $80.50 member
price; $115.00 non-member price
Syllabus
Planner
Middleboro
Casebook
HEALTHCARE STRATEGY AND OPERATIONS
Harris City
295
Boalsburg
Cartersville
295
372
Mifflenville
To University Town
291
Middleboro
875
Statesville
372
291
Jasper
Lee F. Seidel | James B. Lewis
Capital City
An AUPHA/HAP book
Softbound, 379 pp
November 2023
ISBN: 978-1-64055-352-1
Order code: 2459I, $58.00 member
price; $40.60 nonmember price
An ACHE Management Series book
Softbound, 280 pp, 2017
ISBN-13: 978-1-56793-866-1
Order code: 2330I
$49.00 member price;
$70.00 non-member price
MARKETING HEALTH
SERVICES, FOURTH EDITION
Richard K. Thomas, PhD
➤ Instructor Resources:
Syllabus Planner, test bank,
PowerPoint slides, instructor's
manual, answers to selected
case study questions, and a
transition guide to the new
edition.
This text explains the foundational
concepts of marketing and their
application to healthcare. New and
updated content reflects changes
in the field, such as the emergence
of population health management,
a new emphasis on quality versus
quantity, and a focus on preventive
care versus sick care. The author, an
accomplished healthcare marketer,
provides numerous examples and case
studies to demonstrate marketing's
role in the shifting healthcare
landscape. Changes to the fourth
edition include new chapters on
exploring the changing healthcare
environment and developing effective
communication plans, as well as
content on international healthcare
consumers.
THE MIDDLEBORO
CASEBOOK: HEALTHCARE
STRATEGY AND
OPERATIONS,
THIRD EDITION
Lee F. Seidel, PhD, and
James B. Lewis, ScD
➤ Instructor Resources:
A comprehensive instructor's
manual that includes how-to
guidelines, teaching notes and
suggested assignments.
This updated edition features a series
of flexible, multipart, and integrated
cases of healthcare organizations
serving the fictional town of
Middleboro. Created with today's
healthcare realities in mind, the book
offers a detailed description of a
" typical " regional healthcare system
and provides the basis for identifying
real-world problems and formulating
management plans and strategies.
New content includes the impact
from a global pandemic and several
contemporary healthcare
organizations, such as a free-standing
emergency room, a free-standing
ambulatory surgical center, and an
accountable care organization.
28 phone: (312) 424-9351 e-mail: hapbooks@ache.org
HIGH-RELIABILITY
HEALTHCARE: IMPROVING
PATIENT SAFETY AND
OUTCOMES WITH SIX
SIGMA, SECOND EDITION
Robert Barry, PhD,
Amy C. Smith, DNP, FACHE,
and Clifford E. Brubaker, PhD
➤ Instructor Resources:
PowerPoint slides, instructor's
manual with cases, and
simulation exercises.
This book explores how the Six
Sigma approach integrates with and
complements the culture of HighReliability
Organizations. Six Sigma
strives to reduce variability both by
reducing errors and by standardizing
processes, and it provides the
ground-up support structure for a
High-Reliability culture. Written
in a practical, how-to style and now
extensively revised, this book provides
healthcare executives with a tool kit for
understanding variability, managing
change, and ultimately reducing errors
and improving patient outcomes. This
extensively revised edition includes
expanded content on Lean operations;
in-depth guidance on error reduction;
and workflow-design strategies, with
more emphasis on Lean.

https://www.ache.org/learning-center/publications/books/2459I https://www.ache.org/learning-center/publications/books/2330I https://www.ache.org/learning-center/publications/books/2404I https://www.ache.org/learning-center/publications/books/2459I https://www.ache.org/learning-center/publications/books/2404I https://www.ache.org/learning-center/publications/books/2330I

Health Administration Press Textbook Catalog - Spring 2023

Table of Contents for the Digital Edition of Health Administration Press Textbook Catalog - Spring 2023