30 cOntInued BUSINESS Housing Officers (AACUHO) conference in 2014; according to Burge, it was "very well received, and its presentation was the winning paper of the conference." Although La Trobe University's mobile app has a lot to offer, Edwina Ellicott, president of AACUHO, says that the most important thing is that the "Accommodation Services app has cut through the noise. It is a relevant and effective tool in which to communicate important messages to new and existing students in residence." Introducing a mobile application for first-year and returning students opens the door for continued communication and fosters a deeper and more personal bond than flyers, papers, and otherwise costly promotion materials both for general information and for events in residence life. Students benefit from the convenient, easily accessible information, and staff benefit from the inexpensive but effective transmission of information. tS Emily Rudduck is the editorial intern for Talking Stick. September + OctOber 2014 55http://www.kln.com http://www.kln.com