Talking Stick - January/February 2015 - 60
43 CONTINUED
ReS LIFe
that direction through our materials,"
says Shaffer. "The marketing folks
help tell the story of the department.
We are all strong-willed, sarcastic, and
perpetually playing devil's advocate
so our conversations can be lively and
spirited as we seek to establish a mutual
understanding. However, through
these ongoing conversations we have
developed an understanding of where
we are today and where I'd like to see
us go."
In the end, as many things do, it
comes down to trust and consideration
between individuals and teams. As
Sidarous says, "Relationships matter.
Often I find my strongest residence
life supporters are those that I have
worked with on multiple projects,
made a personal connection with, or
I have partnered with. If I have made
an effort to understand their work,
it is reciprocated. While they may
not completely buy in or understand
the particular marketing initiative,
they respect me professionally and
trust I have the best interests of the
department in mind. Mutual respect
will get you far."
Marcie Tucker is the assistant director of
housing and dining services, marketing
and communication, for the University of
Colorado Boulder. She also is chair-elect for
the ACUHO-I Marketing and Communications
Committee.
Marcie.Tucker@Colorado.EDU
@DrMSTucker
RESOURCES
Marketing resources that can help shape
your plan:
* Paul Farris, Neil Bendle, Phillip Pfeifer,
and David Reibstein, Marketing Metrics:
The Definitive Guide to Measuring
Marketing Performance (2010).
* Noel-Levitz, OmniUpdate,
CollegeWeekLive, and NRCCUA, 2014
E-Expectations Report: The Online
Preferences of College-Bound High School
Seniors and Their Parents (March 2014).
* Marisa Peacock, "How Mobile and Social
Are Changing Consumer Behaviors," CMS
Wire (November 25, 2013), available
at http://www.cmswire.com/cms/
customer-experience/how-mobile-andsocial-are-changing-consumer-behaviorsinfographic-023290.php#null.
Introducing...
Fandango
Design with function.
Brill Company
www.brillcompany.com
60
TAlkiNg STick
http://www.cmswire.com/cms/customer-experience/how-mobile-and-social-are-changing-consumer-behaviors-infographic-023290.php#null
http://www.brillcompany.com
Talking Stick - January/February 2015
Table of Contents for the Digital Edition of Talking Stick - January/February 2015
Talking Stick - January/February 2015
Contents
Vision
Just In
Calendar
Your ACUHO-I
Transitions
Facilities
Res Life
Special Focus
To Market
Rising Voices
Conversations
First Takes
Around Student Affairs
New Members
Snapshot
Talking Stick - January/February 2015 - Intro
Talking Stick - January/February 2015 - Talking Stick - January/February 2015
Talking Stick - January/February 2015 - Cover2
Talking Stick - January/February 2015 - 1
Talking Stick - January/February 2015 - 2
Talking Stick - January/February 2015 - Contents
Talking Stick - January/February 2015 - 4
Talking Stick - January/February 2015 - 5
Talking Stick - January/February 2015 - 6
Talking Stick - January/February 2015 - 7
Talking Stick - January/February 2015 - Vision
Talking Stick - January/February 2015 - 9
Talking Stick - January/February 2015 - Just In
Talking Stick - January/February 2015 - 11
Talking Stick - January/February 2015 - 12
Talking Stick - January/February 2015 - 13
Talking Stick - January/February 2015 - 14
Talking Stick - January/February 2015 - 15
Talking Stick - January/February 2015 - 16
Talking Stick - January/February 2015 - 17
Talking Stick - January/February 2015 - Calendar
Talking Stick - January/February 2015 - 19
Talking Stick - January/February 2015 - Your ACUHO-I
Talking Stick - January/February 2015 - 21
Talking Stick - January/February 2015 - Transitions
Talking Stick - January/February 2015 - 23
Talking Stick - January/February 2015 - Facilities
Talking Stick - January/February 2015 - 25
Talking Stick - January/February 2015 - 26
Talking Stick - January/February 2015 - 27
Talking Stick - January/February 2015 - Res Life
Talking Stick - January/February 2015 - 29
Talking Stick - January/February 2015 - 30
Talking Stick - January/February 2015 - 31
Talking Stick - January/February 2015 - Special Focus
Talking Stick - January/February 2015 - 33
Talking Stick - January/February 2015 - 34
Talking Stick - January/February 2015 - 35
Talking Stick - January/February 2015 - To Market
Talking Stick - January/February 2015 - 37
Talking Stick - January/February 2015 - 38
Talking Stick - January/February 2015 - 39
Talking Stick - January/February 2015 - 40
Talking Stick - January/February 2015 - 41
Talking Stick - January/February 2015 - 42
Talking Stick - January/February 2015 - 43
Talking Stick - January/February 2015 - Rising Voices
Talking Stick - January/February 2015 - 45
Talking Stick - January/February 2015 - 46
Talking Stick - January/February 2015 - 47
Talking Stick - January/February 2015 - 48
Talking Stick - January/February 2015 - 49
Talking Stick - January/February 2015 - 50
Talking Stick - January/February 2015 - 51
Talking Stick - January/February 2015 - Conversations
Talking Stick - January/February 2015 - 53
Talking Stick - January/February 2015 - 54
Talking Stick - January/February 2015 - First Takes
Talking Stick - January/February 2015 - Around Student Affairs
Talking Stick - January/February 2015 - 57
Talking Stick - January/February 2015 - 58
Talking Stick - January/February 2015 - 59
Talking Stick - January/February 2015 - 60
Talking Stick - January/February 2015 - 61
Talking Stick - January/February 2015 - 62
Talking Stick - January/February 2015 - New Members
Talking Stick - January/February 2015 - Snapshot
Talking Stick - January/February 2015 - Cover3
Talking Stick - January/February 2015 - Cover4
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