Talking Stick - May/June 2016 - 35
and just because content is available
does not mean that anyone is rushing
to read it. "To engage meaningfully
you need to tap into something
deeper," says Hermann. "You have
to create content that is impactful
through timeliness and emotional
resonance. Engaging content should
feel less like hammering home a point
and more like allowing the emotion
to take your audience where you
want them to go." The CSU Live On
campaign utilizes fun, engaging, and
interactive content as the first point
of contact. Initial content launchpads
have included a humorous Buzzfeedstyle quiz that links students with the
residence hall that best matches their
personality and micro-video montages
showing human-focused scenes from
campus. This content is intended
more to engage students than to sell
the idea of living on campus. The
hope is that after laughing or feeling
nostalgic or imagining themselves
on campus, viewers will take the next
step by clicking on a link to find out
more on the website.
The division of student affairs at
the University of Alabama utilized
creative strategies to face a particularly
difficult challenge: to communicate a
recently instituted smoke-free policy
across campus in ways that would
not be considered negative. The
housing department created small
signs to attach to outdoor ashtrays
with messages that these ashtrays
were "breaking up" with the campus
and needed to "find their own way" or
"needed some time away." By allowing
the content itself to determine the
medium, the message was distributed
in a unique way that was more likely
to catch the attention of the intended
audience.
Perhaps more than ever before,
campus housing marketing
departments are being given the
opportunity to put their stamp on
the campus experience. Whether it is
capturing the attention of incoming
students, promoting programs to
current residents, or drawing students
away from off-campus options, the
marketing department has many
responsibilities to promote, educate,
and inform. And while the ways and
means of delivering the message may
change through the years, the value
of good content will never go out of
style.
Mallory Sidarous is the associate director
of housing operations at Southern Illinois
University Edwardsville.
msidaro@siue.edu
Janine McGee is the marketing coordinator
for the University of Alabama housing and
residential communities in Tuscaloosa.
jgmcgee@sa.ua.edu
student housing advisors
since 1999
UNIVERSITY OF MICHIGAN
WICHITA STATE UNIVERSITY
UW OSHKOSH
UNIVERSITY OF TORONTO
planning & feasibility | implementation services | management consulting
chicago * irvine * toronto
MAY + JUNE 2016
35
http://www.thesciongroup.com
Talking Stick - May/June 2016
Table of Contents for the Digital Edition of Talking Stick - May/June 2016
Talking Stick - May/June 2016
Contents
Vision
Just In
Calendar
Your ACUHO-I
Transitions
Facilities
Special Focus - Learning by Listening
Marketing and Communications
Foundational
Power On
Dishing Up Community
Conversations
First Takes
Around Student Affairs
New Members
Snapshot
Talking Stick - May/June 2016 - Intro
Talking Stick - May/June 2016 - BB1
Talking Stick - May/June 2016 - BB2
Talking Stick - May/June 2016 - Talking Stick - May/June 2016
Talking Stick - May/June 2016 - Cover2
Talking Stick - May/June 2016 - 1
Talking Stick - May/June 2016 - 2
Talking Stick - May/June 2016 - 3
Talking Stick - May/June 2016 - Contents
Talking Stick - May/June 2016 - 5
Talking Stick - May/June 2016 - 6
Talking Stick - May/June 2016 - 7
Talking Stick - May/June 2016 - Vision
Talking Stick - May/June 2016 - 9
Talking Stick - May/June 2016 - Just In
Talking Stick - May/June 2016 - 11
Talking Stick - May/June 2016 - 12
Talking Stick - May/June 2016 - BI1
Talking Stick - May/June 2016 - BI2
Talking Stick - May/June 2016 - 13
Talking Stick - May/June 2016 - 14
Talking Stick - May/June 2016 - 15
Talking Stick - May/June 2016 - 16
Talking Stick - May/June 2016 - 17
Talking Stick - May/June 2016 - Calendar
Talking Stick - May/June 2016 - 19
Talking Stick - May/June 2016 - Your ACUHO-I
Talking Stick - May/June 2016 - 21
Talking Stick - May/June 2016 - Transitions
Talking Stick - May/June 2016 - 23
Talking Stick - May/June 2016 - Facilities
Talking Stick - May/June 2016 - 25
Talking Stick - May/June 2016 - 26
Talking Stick - May/June 2016 - 27
Talking Stick - May/June 2016 - Special Focus - Learning by Listening
Talking Stick - May/June 2016 - 29
Talking Stick - May/June 2016 - 30
Talking Stick - May/June 2016 - 31
Talking Stick - May/June 2016 - Marketing and Communications
Talking Stick - May/June 2016 - 33
Talking Stick - May/June 2016 - 34
Talking Stick - May/June 2016 - 35
Talking Stick - May/June 2016 - Foundational
Talking Stick - May/June 2016 - 37
Talking Stick - May/June 2016 - 38
Talking Stick - May/June 2016 - 39
Talking Stick - May/June 2016 - Power On
Talking Stick - May/June 2016 - 41
Talking Stick - May/June 2016 - 42
Talking Stick - May/June 2016 - 43
Talking Stick - May/June 2016 - 44
Talking Stick - May/June 2016 - 45
Talking Stick - May/June 2016 - 46
Talking Stick - May/June 2016 - 47
Talking Stick - May/June 2016 - 48
Talking Stick - May/June 2016 - 49
Talking Stick - May/June 2016 - Dishing Up Community
Talking Stick - May/June 2016 - 51
Talking Stick - May/June 2016 - 52
Talking Stick - May/June 2016 - 53
Talking Stick - May/June 2016 - 54
Talking Stick - May/June 2016 - 55
Talking Stick - May/June 2016 - 56
Talking Stick - May/June 2016 - 57
Talking Stick - May/June 2016 - 58
Talking Stick - May/June 2016 - 59
Talking Stick - May/June 2016 - Conversations
Talking Stick - May/June 2016 - 61
Talking Stick - May/June 2016 - 62
Talking Stick - May/June 2016 - 63
Talking Stick - May/June 2016 - First Takes
Talking Stick - May/June 2016 - Around Student Affairs
Talking Stick - May/June 2016 - 66
Talking Stick - May/June 2016 - 67
Talking Stick - May/June 2016 - 68
Talking Stick - May/June 2016 - 69
Talking Stick - May/June 2016 - New Members
Talking Stick - May/June 2016 - 71
Talking Stick - May/June 2016 - Snapshot
Talking Stick - May/June 2016 - Cover3
Talking Stick - May/June 2016 - Cover4
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