Policies should be developed to keep data secure and to determine access levels, protocols for sharing data, and timelines for material destruction. And due process and disciplinary protocols should be drafted or adapted to protect privacy and address data misuse and research misconduct. Finally, the assessor should plan for contextual dilemmas by revisiting professional ethical guidelines and federal regulations. Doing so will help prepare them to balance the values in a situation when determining which value matters most within the context and also to be transparent with assessment reports regarding both favorable and unsatisfactory data when sharing with stakeholder audiences and departmental decisionmakers. consider the students being served as the primary duty when conducting assessments. Ethics explain that evaluations worth doing are worth doing well. And ethics remind us that while data are important for informing decisions, Mr. Einstein does have a point: Everything that counts cannot necessarily be counted. Amy McGovern is assistant director of housing at the University of Wisconsin-Stout. mcgovern@uwstout.edu In the end, ethics remind residence life professionals to NOVEMBER + DECEMBER 2016 55