Overall Campaign DIGITAL BILLBOARDS 3rd Place Michigan State University "Campus Called" STICKY NOTES The Michigan State University Resident Housing BUTTONS Services Department targeted two specific groups of on-campus students with its campaign "Educationally Focused MICHIGAN STATE UNIVERSITY STALL STORIES CAMPUS Independents" and "Collegetown USA Legacy." Extensive CALLED. IT WANTS ITS surveys and research identified BACK. campus housing as HOUSING the most likely place to live for a second SIGN-UP year if the CAMPAIGN SOCIAL MEDIA SIDEWALK CHALK communication and offering met their needs. CAMPUS CALLED 2nd Place California State University, Chico "This Is Culture" The University Housing and Food Service Department developed a list of six cultural celebrations hosted through larger campaigns across campus. Programming around these celebrations focused on Hispanic Heritage Month, Native American Heritage Month, All Faiths (in December), Black History Month, Women's History Month, and Cesar Chavez. CAMPUS CALLED. IT WANTS ITS BACK. CAMPUS CALLED. IT WANTS ITS BACK. VINYL WINDOW GRAPHICS NEWSPAPER ADS DIGITAL BILLBOARDS STICKY NOTES STALL STORIES CAMPUS CALLED. IT WANTS ITS BACK. STICKY NOTES BUTTONS SOCIAL MEDIA FOR ON-CAMPUS HOUSING STALL STORIES CAMPUS CALLED. IT WANTS ITS BACK. SOCIAL MEDIA FOR ON-CAMPUS HOUSING VINYL WINDOW GRAPHICS 48 TALKING STICK CAMPUS SIDEWALK CHALK ITS