PROGRAM LOGO University of Arizona Themed Housing Icons The Arizona housing and residential life department developed these award-winning icons to brand each themed community as well as provide residents with a sense of belonging during their transition to college life. Beyond just colorful icons, the icons campaign provided "My Year Goals" cutouts to each resident, encouraging them to set goals for themselves and be intentional about their time. In addition, decals and frisbees were given to residents to help emphasize that overall sense of belonging among participants. The strategy worked with students - the decorations largely remained well into icons the school year - as well as with the competition judges who remarked that they "really like the icons and the use of the design to signify each theme. Great idea to have different icons that can be used on different merchandise rather than have a single icon on everything. The icing on the cake is that the student can state their own goal for each theme. Great idea." "My Year Goals" 8"x8" Cards Project team: Kelsey Rowley, Dana Robbins-Murray, Ali Santander, Alex Dubois stickers NOVEMBER + DECEMBER 2018 39