Pharmaceutical Executive Europe IMS Health Economics Supplement - December 2007 - (Page 1)

Advancing business leadership FOCUS HEALTH ECONOMICS December 2007 www.pharmexeceurope.com Optimizing HEOR How health economics and outcomes research should fit in with your business strategy http://www.pharmexeceurope.com http://www.pharmexeceurope.com

Table of Contents for the Digital Edition of Pharmaceutical Executive Europe IMS Health Economics Supplement - December 2007

Pharmaceutical Executive Europe IMS Health Economics Supplement - December 2007
Contents
Budget Impact Analyses: BIAs: The Fifth Hurdle?
Evidence and Effectiveness: Redressing the Balance
Commercializing HEOR: Adding Value

Pharmaceutical Executive Europe IMS Health Economics Supplement - December 2007

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