Pharmaceutical Executive Europe - April 2008 - (Page 1)

Pharmaceutical Executive Advancing business leadership www.pharmexeceurope.com April 2008 CIO Focus Bringing IT into the boardroom Sales Management Best practice in incentive compensation schemes Publication Planning Have you truly tapped into what Web 2.0 can do for you? Advertising Should award-winning campaigns reflect sales figures? http://www.pharmexeceurope.com

Table of Contents for the Digital Edition of Pharmaceutical Executive Europe - April 2008

Pharmaceutical Executive Europe - April 2008
Contents
From the Editor
News and Analysis
Brussels Report
Calendar
Designing Tomorrow's Supply Chain
Look After Your eHealth
Why CIOs Need the X Factor
Doing It Right
Online and On-Message
Reward: Better Business
The Only True Advertising 'Reward'

Pharmaceutical Executive Europe - April 2008

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