Pharmaceutical Executive Europe - June 2008 - (Page Cover1)

Pharmaceutical Executive Advancing business leadership www.pharmexeceurope.com June 2008 Into the Unknown Making the leap from scientist to CEO Friend or Foe? Just how bad is the pharma industry’s reputation? New Business Models Look to the cardiovascular and diabetes markets for inspiration Incentivisation Best practice in sales force goal setting http://www.pharmexeceurope.com

Table of Contents for the Digital Edition of Pharmaceutical Executive Europe - June 2008

Pharmaceutical Executive Europe - June 2008
Contents
From the Editor
News and Analysis
Calendar
Brussels Report - Tell Us Something We Didn’t Know
BioFutures - Friends, Acquaintances and Strangers
IT Matters - The High Cost of Swimming Upstream
Strategy Fundamentals - Hidden in Books
Corporate Strategy - New Dimensions for New Business Models
Special Report: Making the Leap
Sales Force Incentives - The Goal: Setting Goals
Last Word

Pharmaceutical Executive Europe - June 2008

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